Apple Expects 15-20% Revenues From Indian Enterprise

by CXOtoday News Desk    Nov 18, 2015

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Apple is reportedly expecting 15-20% of its revenues to come from the enterprises business in India. The company believes this will de-risk them from any slowdown in the consumer market, according to an ET report. “Apple is, for the first time, targeting corporates and institutions in India to open up newer growth engines for its iPhones, iPads and iMacs in the country that the technology giant increasingly sees as a high potential market,” reads the report.

Apple has been globally focusing on enterprise business, especially for products like iPads, whose sales have slowed down lately. The enterprise business globally accounts for around 14% of the company’s turnover at around $25 billion and Apple has indicated it is open to partnership with global firms to push sales.

While Apple never had a great luck with the enterprise, the deal with IBM has made the Cupertino-headquartered firm get cozier with business users. The focus on enterprise business in India comes at a time when the firm’s latest flagships iPhone 6S and 6S Plus received lukewarm response much below its expectation, mostly due to high launch price, which even prompted the company to roll out a buyback plan for consumers.

India’s Communications and IT Minister Ravi Shankar Prasad encouraged Apple to open an R&D center in the country. There has also been increasing talk about Foxconn shifting iPhone production to India, since this would allow it to get around the problem of accelerating wage inflation in China, where the majority of iPhones are made at the moment.

The Cupertino-headquartered firm has appointed over 130 dedicated corporate resellers across the country, including in several tier-II and -III cities such as Agra, Aizawl, Bhopal, Kozhikode, Jamshedpur, Mathura and Varanasi, according to sources familiar with Apple. A reseller told ET, earlier, the Apple distributors and premium resellers were doing enterprise sales, which was not getting dedicated focus. Hence, Apple felt the need to appoint exclusive corporate resellers for India the way it has done for bigger global markets,” The target is to grow this network to over 200 resellers by March 2016, it said.