Apple Adoption In The Enterprise Is Accelerating: Report

by CXOtoday News Desk    Mar 09, 2017


It’s not unknown that even a few years ago, Apple did not share a great relation with the corporate world. Apple desktops and laptops were only used in departments or for applications where their graphics capabilities were in high demand. Meanwhile BlackBerry, Nokia or Motorola phones dominated the enterprise. But all that has changed. According to a global survey by Jamf, a provider of Apple device management software, the use of iPhones and iPads is steadily rising. The survey found, the amount of Mac and iOS usage growing year-on-year, with 74 percent of organizations reporting increased adoption of Macs for 2016 compared to 2015, with 76 percent seeing increased usage for iOS.

The enterprise factor

The ability to choose the tools to work with is said to be behind the increased adoption, with 44 percent of surveyed organizations offering employees the choice between a Mac and PC, while a similar option for smartphones is offered 71 percent of the time. Jamf notes another survey querying employees about their computing preferences revealed that the ability to choose hardware is valued, with 80 percent suggesting it should become a standard operating procedure.

In terms of what employees would choose, Jamf quotes IBM that deployed Mac in its workforce since 2015 as part of its own employee choice program, and is close to the 100,000 Mac milestone. According to an internal survey, 73 percent of IBM employees want to use a Mac as their next computer for work.

CIOs and IT administrators also have a better time working with Apple products compared to competitors, thanks to Apple’s Device Enrollment Program. In the survey, 62 percent say the Mac is as easy or easier than a PC to deploy to employees, with the figure rising to 93 percent for iPhones and iPads. The native security tools and Apple’s work to protect user data is also welcomed by administrators, with 66 percent claiming it’s as easy or easier to maintain a secure environment on a Mac than a PC. When compared to Android and other mobile platforms, 90 percent say it’s easier to secure a mobile device running iOS than others. 

Read more: Apple iPhone 7: Can Smartphones Get Any Smarter?

It is as easy or easier to configure a Mac than a PC, according to 58 percent of respondents, while 91 percent say Apple mobile devices are as easy or easier to configure than those running Android. At the same time Macs are said to be as easy or easier to provide support for compared to PCs. Software deployment is also as easy or easier on Macs than PCs for 57 percent of the group, 90 percent for iOS compared to other mobile platforms.

While the results of the survey are mostly positive, the knowledge of IT administrators relating to integrating Macs into an existing environment is seen to be lacking. Even though Apple has built Macs to be able to connect to complex Wi-Fi networks and connect to shared drives, and also includes systems to allow them to work with Exchange and Active Directory, only 36 percent of those surveyed are said to “understand the ease of integration with Mac.” By comparison, 79 percent say it’s as easy or easier to integrate an iPad or iPhone into an existing environment than another mobile operating system.

“Apple is gaining ground in the enterprise because employees prefer devices they use in their personal lives,” Jamf summarized, adding that the ability to use a device they are comfortable with impacts productivity and job satisfaction. “IT admins are adapting, finding that deployment, device configuration, security, and support are easier with Apple than other operating systems.”

Meanwhile, Jamf conducted the survey in January 2017 through Dimensional Research. The sample is made up of 300 IT professionals, including managers and executives, from commercial organizations around the world with employee counts ranging from 50 to over 10,000.

Apple’s iPhone corned a whopping US $44.9 billion of a total US $53.7 billion which is 79.2 percent global smartphone profit for last year, according to a Strategy Analytics report published by The Korea Herald. As per the report, Samsung could capture 14.6 percent of global smartphone market profit in 2016, though it sells more units than Apple. Much of this can be accounted to Galaxy Note 7 fiasco. The company managed to rake in $8.3 billion. Actually, Apple is underperforming compared to 2014 and 2015, but is still managing to get these profit figures.

A strong dent in India

The report said that Apple shipped only 0.8 million iPhones in India in Q2 2016, and contributed only 2.5 per cent of total smartphones shipments in India in Q2 2016; While Android is growing exponentially in the Indian market, Apple’s iOS took a beating with an annual decline of 35 per cent. (Click here to read more)

Apple howver is ambitious with its India plans as it plans to breakthrough in a market where most smartphone purchases are made for $150 or less. After trying to negotiate tax and trade concessions with the Indian government and indicating its manufacturing plant is under construction in Bangalore, Apple has reintroduced the iPhone 6 in the country. Interestingly, this is happening after the model was discontinued due to the iPhone 7 premiere in Q4 2016.

Read more: Confirmed: Apple To Start Making iPhone SE In India

CNET reported that the 2014 flagship has appeared on earlier this week. The retail price for the device is around 30,000 rupees and the handset is only available in its Space Gray color variation. This is an expected and noticeable price cut from the newer iPhone 6S, which sells for around $750 in the South Asian country.