Apple To Start New iPhones Production; Plans An Early Debut

by CXOtoday News Desk    Jun 24, 2014


Apple is bringing its much-awaited iPhone 6 into production soon, prompting a more advance release date than expected. The information comes from sources that spoke to Bloomberg, stating production will start in China for both the 4.7-inch and 5.5-inch models. Both of the iPhone 6 versions will be hitting production sometime next month, sources have said.

The 4.7-inch iPhone 6 model, according to the sources, may be available around September. The larger one could also be available at the same time, but its production is said to be harder, and this is keeping production efficiency low. As a result, work has to be done to increase the efficiency so that production volume will go up to handle demand, says the report.

Longtime Apple manufacturing partner Foxconn as well as Pegatron are reportedly hiring hundreds of new employees in China as production ramps up on Apple’s iPhone 6. Experts believe it might be China’s biggest recruitment campaign ever. According to Reuters, Foxconn is expected to produce 70 percent of the new iPhones, while Pegatron will make the rest. While the number of new hires Foxconn is adding is under wraps, it is reported that Pegatron is expanding its workforce by 30 percent.

Read: Apple’s Aggressive India Push Finally Paying Off!

Last week, there were rumours that a new set of photos of a legitimate iPhone 6 mockup has been leaked on an image-sharing site called Imgur, which showed the 4.7-inch iPhone 6 with an ultrathin chassis and both black and white frames. In May, Apple introduced iOS 8, the next version of the mobile operating system that powers iPhone, iPad, and iPod devices.

While tech enthusiasts are eager to see  Apple’s forthcoming debut in the wearables industry, with the wristband device known as iWatch, the latest reports suggest that the iWatch will debut ahead of the new iPhones and iPads, possibly at one of its key events in September.

The company has been under pressure to try to revitalize growth as iPhone sales slow in a rapidly maturing market. Critics have also accused the company of slowly “losing its cool” and innovative edge to new and upcoming technology companies, and missing the music-streaming bandwagon. They add that the new phones that will come in big sizes and features may help Apple regain its market share and beat its Samsung and other rivals.