Apple To Unveil Wearable Device Next Month

by CXOtoday News Desk    Aug 28, 2014

applecustomer

iPhones are not the only device Apple plans to unveil during its big annual event in September. The tech giant is reportedly coming up with a new wearable device, which industry enthusiasts were anticipating would come to market sometime soon, Re/code said in its recent report.

The report does not specify whether the wearable will be a smartwatch, but says it will likely take advantage of Apple’s HealthKit suite of fitness and health apps as well as the HomeKit of connected device apps.

The Cupertino-major was reportedly building a team of senior medical technology executives, raising hackles in the biotechnology community and offering a hint of what the iPhone maker may be planning for its widely expected iWatch and other wearable technology.”

Apple Chief Executive Tim Cook has promised that the company will break into new product categories this year. It would mark the first such move for the company since it introduced the iPad in 2010.

Apple would enter a growing market, as more companies are plunging into wearables. Google started rolling out its line of Android Wear smartwatches this year, while Samsung and Pebble already have their own smartwatches available to consumers. There’s also the separate line of fitness bands from companies including Nike and Fitbit.

As far as the iPhones are concerned, in June is was reported that Apple was bringing its much-awaited iPhone 6 into production soon, prompting a more advance release date than expected. The information that was first published in Bloomberg, stating production will start in China for both the 4.7-inch and 5.5-inch models.

The 4.7-inch iPhone 6 model, according to the sources, may be available around September. Longtime Apple manufacturing partner Foxconn as well as Pegatron also hired hundreds of new employees in China as production ramps up on Apple’s iPhone 6.

Read: Apple’s Aggressive India Push Finally Paying Off!

According to analysts, the company has been under pressure to try to revitalize growth as iPhone sales slow in a rapidly maturing market. Critics have also accused the company of slowly “losing its cool” and innovative edge to new and upcoming technology companies, and missing the music-streaming bandwagon.

They believe that the new phones that will come in big sizes as well as the new wearable device may help Apple regain its market share and oust some of its closest rivals in the industry.