ASG Software Offers Products At 90% Cost Of Rivals

by Amit Tripathi    Mar 01, 2005

For an IT vendor starting off operations in India, reading the mindset of Indian CIOs is a high priority task, which the Florida based ASG Software has realized, as it kickstarts its operations in the Indian soil with a CIO event being held in Mumbai.

Says Arthur Allen, founder, president and CEO, ASG Software, “CIOs look for cost cutting and business benefits through the initiatives that they undertake in their respective enterprises. We are starting off in India on a encouraging note since our product offerings are at 90% of the cost of our competitors (IBM, BMC, Compuware) and does more than expected.”

Says Markus Nowak, regional vice president-Indian subcontinent (who is slated to head ASG’s India operations as well), “With our portfolio of products, more than 85% of an enterprise’s IT landscape can be replaced resulting in a reduction of 25% of expenses.”

Explaining on how enterprises stand to benefit, Allen says, “We adopt the approach of keeping the cost-to-change to minimum level. An enterprise can start using our product much before the expiry of the existing (competitor) product’s license, and can pay only when the license period expires.”

ASG adopts a three-pronged approach in its business. It’s Tier 1 are those enterprises that opts for their legacy modernization on a global level. “We work in close collaboration with our partners like Accenture, Sonata Software in this segment all over the world. Tier 2 are those MNCs who would roll out comprehensive IT management architecture globally whereas in tier 3 comes those large domestic enterprises that look for overhauling their systems,” explains Nowak.

ASG Software offers seven categories of products and services namely integrated security management, applications management, operations management, information management, performance management, infrastructure management, and metadata management.

The upbeat ASG team sees initial breakthrough in India coming for its application management and infrastructure management offerings. Also, as Nigel Pope, area vice president, APAC, ASG, says, “The number of calls and queries that we are receiving from Indian enterprises even before we have formally started our operations here points to the fact that people want to change existing expensive systems with those that provide same thing at much lesser cost.”

The company holds over 18000 software licenses with the product range being a direct result of more than 50 acquisitions that ASG has completed till now.