Asia-Pacific to dominate a third of the world's e-commerce sales

by CXOtoday News Desk    Jun 28, 2013


The B2C e-commerce sales are expected to grow by 17.1 percent to $1.2 trillion in 2013. Global business-to-consumer (B2C) e-commerce sale is expected to reach $1.85 trillion mark in 2016, according to a report from eMarketer. The report showed that the B2C e-commerce sales are anticipated to grow 17.1percent to $1.2 trillion in 2013, compared to 21.7 percent growth recorded in the prior year.

There has been a significant growth in the Asia-Pacific region with a 23 percent rise in sales in China and Indonesia, which is anticipated to grow by 65 percent and 71 percent respectively accounting for a third of all B2C e-commerce sales in the world and is expected to lead the worldwide e-commerce spending in 2014. North America and Western Europe are expected to see 12.5 percent and 14 percent growth respectively, driven by the more mature e-commerce trend in the regions. The Middle East and Africa region with a smaller base is currently experiencing quick growth. In 2013, Latin America’s e-commerce market is expected to reach $45.98 billion, a 20.9 percent increase, while Central and Eastern Europe are expected to spend about $48.56 billion.

The figures will boost the worldwide e-commerce sales by 1.03 billion digital buyers in 2013, out of which 44.4 percent are anticipated to belong to Asia-Pacific. China will have about 269.4 million digital buyers followed by the US with 155.7 million buyers.