Avaya Bets Big On The Indian Market
Avaya is betting big on the India market for innovation and development of its cutting-edge solutions. The global provider of business communications and collaboration systems said that its India R&D centres, in Pune and Bangalore, would contribute almost 50% of Avaya’s product portfolio globally, which is around $2 billion.
Kevin Kenedy, President & CEO, Avaya said in a recent interview with CNBC-TV18 that FY15 will be an important year for the company’s growth in India. While India is the largest epicenter of R&D for Avaya, the geography has also been the center of change for Avaya transitioning from the IT product side to the software services side. He expects a double-digit growth in FY15. He also believes that India has contributed tremendously as Avaya transformed itself from a hardware company to a software and services model. Gary E Barnett, senior VP & general manager, Collaboration platform, Avaya informed that mobility, multi-channel, growth of domestic contact centre are dynamics that are happening faster in this market, alongside the huge talented employee base.
Avaya has had its R&D centres in India for more than one and a half decade and the country has been a crucial part of its growth either organically or inorganically. Of the 2,000 strong employee base close to 800 are part of the R&D centres. Barnett in a recent interview with Business Standard mentioned that also says that India “We do a lot of acquisitions. One of the things that we tend to do, in most of the cases, is that if we acquire a company we add resources quickly to that acquisition in India,” said he. For instance, when Avaya acquired Sipera, a provider of unified communications solutions, it immediately doubled the group by adding people in its Pune centre.
For Avaya, India is also important as test-ground for several of its products that it launches globally and for emerging markets. “The communications industry for the last few years had been static. If you look around in the recent time communication has changed. Collaboration or video cannot be room-based activity, video conferencing is people talking from different devices at different locations,” he told the newspaper.
According to the company, like several of other businesses that have been impacted by fast changing technology, the communications industry too has changed. Mobility is one such shift that the industry saw for which communications solutions provider had to change their technology.
“Our mobility solutions have done very well. While our competitors have been selling telepresence and million dollar rooms, we have adopted mobility in true sense. Room-based VC is no more the way businesses communicate,” said Barnett. He says that these shifts have been more rapid in markets like India, where the company will continue to increase its focus.
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