Benchmarking: Paving the way for better performance

neeraj compuwareAs the wise men say, to reach the destination, one must know his path and more importantly where he stands. One must examine the processes to establish what he will measure. This is very much applicable in the current business scenario and that’s where ‘benchmarking’ comes into the picture. The activities required for a core business process are often similar across different organizations. Time and cost are two integral parameters that create performance differences.

Successful businesses adopt strong practices that give greater control over their website decisions and continuity in their online success. However, many organizations are still using a limited set of criteria to track how their web site is performing. Companies build applications to compliment and support their business goals, so it is obvious for these set of people to know and how the applications are — their success depends on it. Although, entrepreneurs need more than just uptime statistics and page views from which to make informed decisions. They need to know if the applications are meeting service level targets for each customer, how performance is affecting revenue and how marketing campaigns are affecting usage.

This is an application-centric world. Applications are driving the business. And business users and IT need to work closer together than ever before to drive business, customer satisfaction and partnerships. Businesses are looking for meaningful information, transparency into their applications, to make sure end users are happy, and to drive competitive edge with new enhancements and capabilities faster to market than ever before.

With the ever-growing market, where multiple of new applications are introduced every day, it has become very essential to maintain the performance and availability of these applications, and that is where the market for APM is expected to have a significant scope. The combination of cloud, social computing and mobility can be used to increase geographic diversity and raise the productivity of virtual teams. As per Gartner, Going mobile is on every business’ focus, but most organizations are unaware of the process to handle the complexity it creates between what the business needs and IT’s role in making it work.

Apart from gaining deeper understanding of including objects and connections, customers subscribed to benchmarks, gain an extensive analytical capability to support comparative web performance and ongoing optimization efforts. This allows companies to adopt an ‘outside-in’ approach to understand how the end-user is experiencing their website performance. For instance, Compuware’s Gomez Benchmarks provide a comprehensive set of global independent web and mobile performance metrics. This “real-world” view of performance helps companies understand the web or mobile experiences being delivered to customers. The Indian retail benchmarks measure the performance of the home page of the websites of selected companies in each industry. It is used by organizations to compare and track performance against competitors and market leaders; baseline and track performance over time; and as key indicators of success for business and IT site owners.

According to an IDC study, the enterprise applications market in India for 1H11, the enterprise applications market grew 14% over 1H10 to reach US$450.5 million and is expected to grow at compound annual growth rate of 18%, generating revenue of US$1,856.5 million by year-end 2015, since organizations are expected to keep focusing on increasing operating efficiencies and agility, which will lead to new enterprise applications investments. Consequently, according to the report, CIOs across the region need to keep heavy emphasis on ROI and business transformation. The software industry is going through a huge transformation, with increased vendor consolidation and new game-changing models like the cloud, socialytics applications, and mobility radically changing the marketplace. Enterprise applications are transforming to person-, relationship-, and communications-centric processes from their current transactional data-intensive focus with the aid of the social Web.

Benchmarking has always been regarded as the best organizational tool that drives continuous growth and scope of improvement using best practices. This can pave the way for better performance and create competitive advantages. Consequently, this process serves as the basis for effective business goal-setting.