Beware! Facebook scammers on the prowl

by CXOtoday News Desk    Jul 25, 2013

facebook like

Facebook is a social network. Most users have gotten used to numerous requests of liking/recommending a fan page. However, recent reports have suggested that clicking on Facebook “like” button can be rather revealing. Guardian’s Josh Halliday, reported that researchers at Cambridge University have studied the public likes clicked by 58,000 Facebook users. The study exposed that your IQ, emotional stability, sexuality, and other personality traits with a high level of accuracy, can be revealed without knowing the actual identity of the person.

Both legitimate and illegitimate businesses are using various techniques to persuade active Facebook users to like their pages. Common scams are the ‘one million likes to cure cancer’ type demands while other more sophisticated scams use a variety of clever ploys to fool the unsuspecting user. Then there are some other sites who offer money on Facebook for likes clicked by users. The buyers intend to convert the clicks into traffic for their Facebook page, which leads to increased ad revenue.

 

Ways to avoid getting scammed on Facebook

Don’t click on emotional images or posts relating to diseases/deaths of unknown people

These are mostly all scams who generate money from the number of likes. Facebook policy strictly states you cannot buy likes. There are companies who buy and sell fan pages. Facebook’s Platform Policies site talks about its referral-based rewards program for tying in-app rewards to its Social Channels.

Don’t download files/videos

This is a very old ploy which leads to malware attacking your computer after you click the link which asks you to download a special player to watch a video. There are several variations of this trick, so its best to simply avoid clciking download option for unknown videos.

 

Clicking like or recommend button makes the story appear in your timeline, ticker, and/or news feed. So, If you click it in a Faceook page, advertisemnt or ona page outside Facebook, you may be displayed on the pages you connected to leading to your identity being no longer private. Once you’ve liked a page, you will keep receiving updates and and messages from Pages you have liked, and the connection might be shared with apps on the Facebook Platform. So, it’s always ebst to unlike a page to avoid being harassed by revenue generating ads.