BI benefits remain elusive for many organizations

by CXOtoday Staff    Mar 20, 2012

Enterprises need to rethink traditional approaches and make their BI systems more predictive, says a study from Ovum.

There is an increasing adoption of Business intelligence (BI) technology, and the formation of a mature and function-rich software market, according to Ovum, an independent IT and telecoms analyst firm in a report.

Yet despite a bewildering range of build-or-buy technology options, for many organizations the benefits of BI remain elusive, the findings revealed.

Madan Sheina, Ovum lead analyst and author of the report titled 2012 Trends to Watch: Business Intelligence said that quantitative growth in the BI software market has been accompanied by rapid change, particularly in the way BI systems are built, and what is built.

“Similarly, the expectations of BI customers, has changed, as they demand bigger, faster and cheaper systems. Traditional BI technologies, architectures and processes are now struggling to keep pace. Many fail to address two fundamental business needs of agility and adaptability, which enable organizations to react quickly in today’s constantly changing business and regulatory environment,” Sheina said.

Ovum said that BI and analytics software will continue to remain front and centre for IT and business agendas in 2012.

The report finds that as organizations seek greater business agility, BI technologies are evolving for quicker and more nimble analytics, leveraging new tools, technologies and approaches such as in-memory engines, columnar databases, appliances, event stream processing (ESP), data mashups and software-as-a-service (SaaS) platforms.

According to Ovum these technologies will be key components in achieving analytic agility in 2012 and beyond.

The report finds that enabling faster business analytics is only part of goal. Organizations are also looking at new types and sources, such as social media, streaming and mobile data, to deliver broader and deeper business insights.

“Big Data is challenging BI systems to scale cost-effectively, which will require a rethink of traditional data warehousing and BI architectures. This expanding scale will also put the spotlight on critical data-management issues such as data quality and data governance,” Sheina said.

In addition, the report recommends that enterprises need to rethink traditional approaches and make their BI systems more predictive. Enterprises must quickly anticipate and react and adapt to business opportunities and threats in their market.

“Knowing what might happen, as opposed to analyzing what has happened, is a potent competitive weapon for business and affords even greater operational agility,” said Sheina.

To achieve this, BI vendors need to combine data analysis that is focused on historic data with predictive technologies, and to focus on specific business processes.