BI Market Poised For Growth

by Sunil Kumar    Jun 28, 2006

Business Intelligence (BI) has been gaining ground rapidly in the past few years. An umbrella term for a set of tools and applications that allows corporate decision makers to gather, organize, distribute and act on critical business information, BI in its varied avatars can prove to be a catalyst for change.

Alok Shende, Director - ICT Practice, Frost & Sullivan said, ” The BI market is projected to be $70 million in 2007 from $47.4 million in 2005. If we consider the geographical spread, West India forms the largest market for BI whereas East India is still a laggard. Very few markets in the ICT world have grown to this extent. BI is slowly permeating the enterprise space as CIOs get full comprehension of BI. BI also has to consider multiple disparate silos across enterprises. They have to look at multiple sources to derive competitive advantage. High-end analytics is approximately 6% of the BI market while the rest comprises respectively of OLAP, data warehousing and ETL.”

“The largest market share for BI belongs to SAS which is 34% whereas Teradata and Business Objects have 21.8 and 16% respectively,” added Shende.

“A lot of investment has gone in core banking applications, telecom, pharmaceuticals, IT/ ITes and a major concern is data quality. The roadmap for the future would be an integrated approach to business intelligence. The integrated BI market constitutes 57% of the BI market since CIOs need to consider scalability and not purchase different applications from different sources,” concluded Shende.

Sudipta K.Sen, CEO & MD, SAS said, “Globally the SAS market share is around $1.8 billion dollars. Key wins in the past year include ICICI. In the future, BI can permeate the government and the e-governance sector. Another growth area is predictive analytics, marketing automation. Availability of digital data can be useful to the Income Tax Department considering 32 million taxpayers in the country. Useful patterns can be derived from the data available to the Indian Railways, which is one of the largest organizations in the country. ROI matters given the fact that CIOs have to consider RoI in almost every context.”

In another development, Frost & Sullivan has named SAS the 2006 Business Intelligence Vendor of the Year.