Big Boys Of Storage Now Dominate Flash Market

by CXOtoday News Desk    Jan 07, 2015


Once dominated by storage startups looking to carve out a niche with flash-optimized solutions, the promise of flash in the datacenter is driving traditional enterprise storage vendors, such as Dell, EMC, HDS, HP, IBM, NetApp and Oracle, to all get on board and offer flash-optimized hybrid flash arrays (HFAs), and in some cases all-flash arrays (AFAs).

A new research from International Data Corporation (IDC) states that the storage industry continues to evolve and the flash-based array market, including AFAs and HFAs and is set for explosive growth in the coming months. The emergence of more robust offerings that can handle a wide range of increasingly complex workloads helped drive the worldwide flash-based array market to $11.3 billion in 2014, it says.

The impact that flash-based arrays will have on the datacenter is undeniable as more flash-based platforms are delivering enterprise-class data services, including snapshots, clones, encryption, replication, and quality of service (QoS) as well as storage efficiency features. 

“Vendors are aggressively flash optimizing their offerings to provide improved performance, longer endurance, higher reliability, and a lower effective cost per gigabyte,” says Eric Burgener, Research Director, Storage Systems. “The most successful vendors will be those that can make a smooth transition from the traditional, dedicated application model to mixed workload consolidation.”

Additional findings from IDC’s research include the following:

- Start-up revenue leaders in the flash-based array space include Nimble Storage (an HFA supplier), Pure Storage, and SolidFire.

- The worldwide HFA and AFA segments will reach $10.0 billion and $1.3 billion, respectively, in 2014.

- To be successful, flash-based array vendors must have a flash-optimized platform that offers in-line compression and de-duplication as well as other enterprise-class data services.

- End users should strongly consider flash-based arrays when retiring existing enterprise storage platforms.