Big data vendors and enterprises should collaborate to create value

by Sohini Bagchi    Jan 23, 2013

Big data
Even amidst hype and skepticism, 2012 was a big year for Big Data and the current year looks even more promising, according to analyst firm Ovum. In a new research, Ovum noted that the market acceptance of Big Data is growing in certain enterprise sectors, while at the same time open source companies offering Big Data services and solutions are driving its growth.

According to Ovum, while Hadoop was the most sought after Big Data platform, the vendor 10gen, which developed MongoDB, gained considerable mindshare among web developers that traditionally relied on MySQL. IBM and Teradata are the other reliable vendors driving the Big Data growth and adoption in the enterprise, observed Ovum.

“Given the level of build-up and suggested hype, it surprised us that the Big Data growth outlook remained so positive in 2012,” said Tony Baer, principal analyst for Ovum. “What’s also interesting is the degree at which big data became a business, not just a technology story unlike in the past,” noted Baer.

As far as the adoption of Big Data is concerned, budget has always been a major roadblock for many enterprises. However, another research done earlier this year by Coleman Parkes Research suggested that even though budget woes will be a primary challenge for enterprises hoping to solve their data-related challenges, in the coming years, more than 80 percent of the enterprises plan to incorporate unstructured data into their processes and strategy. The research also revealed that over 50 percent of analytical applications will be embedded with some sort of big data engine like Hadoop or MongoDB.

“With the growth in mobile technologies and the data deluge, more enterprises will start to identify innovative ways of Big Data adoption and look for vendors offering a higher level of business intelligence,” said Anirban Dey, Managing Director, SAP Labs India.

Ovum research noted that even though some vendors are addressing the market well by offering the right Big Data solution and insights to enterprises, there are a great number of players that need to better focus their message to get Big Data recognition.

Realizing the business value is most essential in Big Data delivery and adoption. “CIOs leveraging Big Data should collaborate effectively with other business executives and board of directors in order to fully understand how it can be used to deliver on business outcomes rather than discuss the IT aspects,” said Kumar R Parakala, Head of Management Consulting - IT Advisory, KPMG in EMA.

Dey too believes that Big Data companies should help enterprises in understanding how to value its outcomes of Big Data, so that they can see how it impacts their general business processes. That means, going forward, they need to talk about concepts and ideas that are far bigger than simply IT.

Emphasizing on the importance of the vendor’s role in helping enterprises, Baer further noted that encompassing issues such as right technology selection, adequate data stewardship, and proper infrastructure management practices on big data will help enterprises in solving complex business challenges of Big Data. Therefore, enterprises and big data vendors should work in tandem to create business value and insight from big data.