BlackBerry Idea Team Up For Enterprise Offering

by CXOtoday News Desk    Dec 12, 2014


Smartphone major BlackBerry has partnered with Idea Cellular to offer a mobile device management offering without software licence charges for enterprises. Targeting small and medium enterprises in particular, the venture will offer to address security requirements and device control even employee-owned devices. Until now, BlackBerry was offering BES, its enterprise solution to manage mobile phone devices, under an annual licensing model.

The partnership will enable Idea Cellular to resell BlackBerry Enterprise Mobility Management (EMM) services licensing as a bundled offer in a similar manner as MMS, SMS and v-mail. The simplified selling process with voice/data-plan integration will enable Idea Cellular to offer a monthly billing model with daily proration. With reduced carrier adoption costs, Idea Cellular customers will be able to quickly add new BlackBerry services, the company said in a statement.

The ESBL offering will support iOS, Android, Windows Phone and BlackBerry-10 and will benefit enterprise customers immensely with an improved purchasing experience that provides the  opportunity to consolidate operational costs into one monthly invoice. The license migration process gets eliminated as license includes upgrades and updates. For customers, they will have the flexibility of a monthly “pay as you go” licensing model delivered through Idea Cellular. Enterprises with 100% BYOD policies will also have the opportunity for Bring Your Own License (BYOL) with ESBL.

Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea Cellular is happy to partner with BlackBerry to become the first telecom operator in India to offer its enterprise customers the industry first ESBL offering.” He believes that this partnership with BlackBerry will help them provide the enterprise segment with a differentiated, cost effective and seamless EMM solution.

 Sunil Lalvani, Managing Director, BlackBerry India said the partnership will help the company speed up BES-12 deployment.

“As the leading EMM provider, BlackBerry is constantly looking at innovative solutions to bolster its enterprise portfolio and address the needs of an evolving enterprise mobility environment. As a part of our BES12 roll out plans, ESBL has been designed to offer enterprises with a more productive, secure and flexible business solution. Our partnership with Idea Cellular will help us render the benefits of our robust yet flexible enterprise offerings to a wider gamut of Indian enterprises through a simplified licensing model,” said he.

In recent times, BlackBerry has already shifted its focus on the Enterprise Mobility Management segment in India, launching a slew of solutions and value-added services. The company expects to consolidate its leadership position in the Indian Enterprise Mobility Management market, which according to Lalvani has a huge potential.

The Canadian smartphone maker is also in talks with telcos to launch virtual-SIM cards that will help them eliminate multiple-SIM phones. This feature will enable corporates to separate the personal and official calls and mails of the user, and bill them separately.