BO to Enhance Analytic Capabilities for LEs

by Sonal Desai    May 07, 2007

Business Objects (BO) is adding analytic capabilities and enhancements to the existing portfolio of products on its XI platform, to address scalability needs of large enterprises in India.

Sanjay Deshmukh, country manager of India/SAARC, informed that the company’s research and development team along with its product group is working towards meeting the demands of ‘thousands of users’ wanting to scale up their IT platforms.

While he refused to give specific details of enhancements being added to the XI platform, he said, “We are keeping pace with the market trends. We are working on different and new platforms. For example, these days, many of the software companies have started adopting Linux. We too have made our platform open source friendly, so that the applications can be easily ported.”

The company is aligning resources and partners to develop analytic value adds. Customers have different needs of technology to solve problems. For example, the loss prevention package for retail, helps it detect losses at the source and enables management to plug the loophole. It has several other packages including campaign management.

Deshmukh announced that BO’s future releases would be around ‘XI’ as the core platform. “More platforms would be gradually introduced considering the fact that in large organizations, BI is not an afterthought; it is a part of a special BI strategy- the need for the organization to fit into a heterogeneous environment.”

The company would focus on telecom, BFSI, retail, manufacturing, government, ITES and the services sector here.

V.R. Srivatsan, vice president of South Asia, “The telecom and the financial services sectors have already adopted BI in a big way for revenues and to keep pace with competition. People are waiting to complete transactions.”

He alleged that 75 percent of decisions made by an enterprise are incorrect because of wrong data. “There are no BI tools to link strategic data to operational intelligence, despite the fact that enterprises have 13 BI tools on an average.”

The duo spoke to CXOtoday.com on the sidelines of a press briefing announcing the company’s strategies for the Indian SMB market. The company will sell licenses to the SMB at Rs.10 lakh, for five concurrent users.