Social Media Users To Accelerate In India

by CXOtoday News Desk    Jul 28, 2014

social media

More Indians are logging into Facebook and Twitter accounts, according to a study by eMarketer. The research firm points out that Indians are increasingly logging into social media accounts accounts, with the country recording the highest social networking growth of 37.4 percent last year and the trend will continue to gain momentum in the coming years.

While globally eMarketer sees the growth rate of social network users slowing down, there is no stopping in India it says, as the number of social media users in urban India is projected to cross a whopping 80 million this year from 63 million years ago. 

For example, with the second largest Facbook user base outside the US, India is expected to have the largest Facebook population in the world by 2016, according to the data.

Sheryl Sandberg, the COO of Facebook Sandberg sees India has tremendous potential as far its user base in concerned and could be the biggest markets for Facebook in terms of revenue too in the coming years. At present, the social media site with over a 100 million users is the second biggest market for Facebook. But, Sandberg said, this was fraction of the total population of India. She said the company was working to bolster internet connectivity in India to bring more people online.

Sandberg had expressed her interest to run global operations in the country. “We are really willing to invest here because the returns are so great to our global and local business,” she said on her visit to India earlier this month.

She says in many ways India was already contributing to Facebook’s global operations, thanks to the strong engineering talent in the country. The company’s new feature called Click To Miss Call through which a Facebook user can give an advertiser a miss call and in return receive a call back, has been developed in India.

Read: At Ten, Facebook Seems Bullish On Indian Market

e-Marketer had earlier said that over 40% of Twitter’s users will be located in the Asia-Pacific region by 2018 and this sustainable growth will mainly come from the developing markets including India, where users are increasingly using the internet and logging on to Twitter for faster communication.

In India, for example, eMarketer said that Twitter could see nearly 60% user growth this year, as the social channel played a huge role in the recently concluded elections. Currently Twitter is planning to replicate its India success elsewhere in the world where polls will be conducted later this year.

Read: Twitter To Replicate India’s Election Innovation Globally

Mobile is touted as the most widely used channel for Twitter, the phenomenal growth in mobile devices in the developing countries will drive the increase in the user number in these parts of the world. Professional networking site LinkedIn has also considered India as a key market said that strong growth in user base in India has them cross the 50 million users milestone in the Asia Pacific region. Of the 277 million global members of LinkedIn, 24 million users are currently from India, it said in a statement in March.

A survey by the Internet and Mobile Association of India found that 78 million netizens across the country were active users of Facebook in early 2013, registering a 50 percent growth over the same period in 2012, followed by 33 million users on Twitter and 20 million users on LinkedIn. As this number continues to rise, more Indians are expected to ride the social networking wave in the coming years.