Bosch Gearing Up For Indian Market

by Sohini Bagchi    Jan 10, 2006

Robert Bosch India, a leading automotive supplier, is all set to look for opportunities in the rapidly growing Indian market. In an exclusive with CXOtoday, Walter Grote, MD, Bosch India outlined the company’s Indian market growth efforts.

On the market potentials in Indian auto-industry, he remarked, “In India, automotive technology represents a huge area of business, supplying both to the local automotive industry as well as exporting components around the world. Hence we have plans to continue our business focus on Asia and invest heavily in markets like China and India.

Speaking about areas of concentration, he said, “We are strengthening industrial technology and building technology business sectors. In addition, we are moving into new growth areas such as microsystems technology. Last year the Bosch Group focused more strongly on the growth regions in Asia, extending its development and manufacturing network.”

Needless to say the $50 billion major has recorded a 10% increase in its sales turnover from 36 billion to 40 billion last year, attaining the position of the strongest automotive supplier globally.

Grote informed that the company’s strength lay in the fact that it is extremely customer-centric and has the spirit of innovation and competitiveness. R&D is another strong suite where it has increased spends to nearly 8%.

Citing the example of its R&D initiatives, he said, “The Denoxtronic technology targeted at heavy duty vehicles in the commercial and transport sector, which reduces the emissions by up to 85% and particle emissions by up to 40% is one of our innovative R&D initiatives. The new technology, designed to provide 5% better fuel efficiency, is designed to set industry standard for commercial vehicles in many parts of the globe.”

The company is also upbeat about Bosch Security Systems, fast emerging as a one-stop shop of security, firewall and communication technology in India. This division churns out several innovative security technology products for the Indian market, one of which is the launch of a web based access control solution, an access control system that uniquely combines the features and functionalities of a web server and security system into a complete unit, allowing the user to save costs by utilizing existing resources and minimizing spending on new hardware.

At the inauguration of its new Bangalore center with a total investment of Rs850 million Grote said, that the company is geared up to meet the growing demand for the development of high-end technology in India.

“The strong presence of Bosch in India, with a huge talent pool in the country would certainly entail significant benefits for the automotive industry and its customers in India and overseas in the days to come,” he summed up.