BPL Mobile gets New 'Loop' & Network

by CXOtoday Staff    Mar 18, 2009


BPL Mobile, yesterday disclosed that it will be rebranding itself as ‘Loop Mobile’. It also said that its network expansion project has now been completed, which has nearly doubled its capacity. Earlier this year TRAI had said that network congestion among telecom operators was far above the stipulated benchmark. 

Loop Mobile will also have the latest NGIP (Next Generation Internet Protocol) and EDGE (Enhanced Data rates for GSM Evolution) technology. The operator is hoping to leverage these technologies to introduce innovative VAS, as well as micro-segmented tariffs for subscribers. The entire network expansion and upgradation process cost Loop around Rs. 300 crore.

Sanjeev Chachondia, CEO, Loop Mobile, India (formerly BPL Mobile Communications Ltd.) said, "Results of our up-gradation efforts are already showing. Our network capacity has doubled and the minute of usage has gone up by 85%, which is exceptional. With this change, we are all set to add momentum towards rapid growth and expansion; and want to reiterate our commitment towards our customers and ensure they have an enriching experience."