Britt Worldwide Deploys ERP From Base Information

by Amit Tripathi    Jan 06, 2005

Business expansion brings with it plethora of upheaval; in infrastructure as well as in the finished goods. While the enterprise goes-to-market with variety and better quality products, the infrastructure support also has to come of age to ensure value addition to the final offerings.

Britt Worldwide India Private Limited, a service provider in the area of business education, training & support systems and function management, has started deploying an ERP application from Mumbai based Base Information Systems to manage its growth in both services as well as product offerings.

Says Uttam Lahiri, CIO of Britt Worldwide India, “We wanted to reduce the cost over-runs on our legacy systems and manual processes. To achieve this we needed an ERP that would be cost effective at the same time helps in the uniform monitoring of major business processes as well as provides reports as desired.”

Britt had trouble with its legacy systems. It had an application for managing just the sales and distribution process. To manage finance the company was using Tally coupled with manual recording of data. Moreover, these applications were unable to interact with each other.

Thus began the evaluation of the most suitable ERP application. Headed by the CFO, S Tyagarajan, the evaluation team comprised of the CIO, an external consultant, and the heads of services and operations departments as well. Apart from Base Information, other ERPs like those from Focus, Oracle, Fact, and Wings were also evaluated. Says Lahiri, “Base Information ERP was our ultimate choice as it was cost effective and required little customization.”

But Britt Worldwide’s business is different from any conventional business. Says Lahiri, “We provide business support through a network of 30 locations in India. In addition, we have our own products namely audiotapes, CDs, VCDs etc., which we sell through these locations.”

Since the company has purchased manufacturing, finance and accounts, sales and distribution, and a customized subscription module from Base Information, Lahiri says that once the ERP is rolled out to all the locations by April 2005, the subscription process will be automated.

Interestingly, Lahiri has also adopted a synchronous mode of data exchange between the head office and the locations. He informs, “Each location has been assigned a time frame within which it connects to the central server on a synchronous mode using normal Internet connectivity. It then throws the encrypted data to the central server, which then creates masters and sends it back to the concerned local server.”

The enterprise has assigned three IBM x 345 servers to handle synchronization, applications. The company uses Oracle database with Windows 2003 as the server level and Windows 2000 as the desktop operating system. The deployment of the ERP is being undertaken by Base Information.

Apart from reduction of operational costs that the company has envisaged, according to Lahiri, another benefit that the enterprise has accrued is the adoption of best practices.