Brocade to Continue Investing in India

by CXOtoday Staff    Oct 12, 2009

Brocade Communication Systems plans to focus especially on India among the Asia-Pacific Region as it sees a lot potential and opportunity. Brocade said it will continue to invest in India in product development and engineering.

Last year, the company doubled its employee base in the country. The company already has two research and development (R&) centres in India, along with sales offices in Mumbai, Bangalore and New Delhi. According to Ian Whiting, senior vice president of Brocade’s worldwide sales and marketing team, the company has more engineers in India than anywhere else in the world outside of the United States.

Brocade is banking on India so much as it has been projected to lead other countries with 10.2 percent growth in domestic IT spending in 2009. In addition to this, analysts have forecasted a positive trend in the storage industry for India, with the network storage expected to grow faster than the server market.

Last year, the network storage market grew by 25 percent which, Brocade feels, will be maintained this fiscal year as well. PC penetration, connectivity and networks are expected to improve in India. This will translate to SMBs opting for better connected offices. All these trends and forecasts seem to be good enough reason for Brocade to concentrate on India as a viable market to continue investing in.

As part of its commitment, Brocade has expanded its global ‘Alliance Partner Network’ with new channel programs that are designed to attract storage and IP networking channel resellers.

Currently, Brocade works directly with all major OEMs and is in the process of recruiting channels partners. Channel programs will include more selective and profitable professional services, support, and warranty offerings. Brocade will also identify and work with system integrators (SIs) who are able to address the enterprise space. The basic idea is to create multiple routes to the market through multi-tiered channels, the company said.