Brother unveils new printers, no focus on MPS

by Sharon Lobo    Jul 05, 2013

Brother PrinterIn a move to further expand its penetration in Indian market Brother International announced addition of 3 new Mono Laser products to its existing wide portfolio of Mono Laser, Colour and Inkjet multifunction centers and printers.  With this initiative, the company aims to achieve over 15% market share in the Mono Laser category by 2015.

Speaking on the occasion, Atsushi Iwamoto, GM, Brother Industries, Ltd., said “It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here.”

At a time when bigger players in the printer market like Epson and Canon focusing on Managed Printing Services (MPS), Brother seems to focus on the hardware. CXOtoday asked Yoshiji Matsui, MD, Brother International India, if not entering the MPS would hamper Brother’s Indian growth plans. His reply, “Companies who are pushing MPS are usually targeting large volume printing and that too on the corporate segment. At Brother we are only focusing on the SOHO and SMB segment and only on low volume printing in the corporate sector. So focusing on MPS is not the right strategy for us.”

At Brother we are only focusing on the SOHO and SMB segment and only on low volume printing in the corporate sector. So focusing on MPS is not the right strategy for us.
-Yoshiji Matsui, MD, Brother International India

Brother views this to be a very significant launch for it in India, it expects to boost its market share with compact products coupled with low-cost toner. Additionally, the company expects a significant demand for mono laser category in Indian market and aims to double its business in this category this year.