BYOD, cloud to impact video conferencing market

by Sohini Bagchi    Mar 18, 2013

video conferencing

 The worldwide enterprise video conferencing market was going through a sluggish phase over the last two years. However, analysts believe that the market will show a greater momentum in 2013 and beyond, as an increased number of organizations are showing an interest to deploy mobile video conferencing solutions and platforms as they are looking to improve business collaboration.

A recent report from Infonetics Research observes that after an entire year of flat growth, the enterprise video conferencing market posted an increase of 10 per cent to $822 million in Q4 2012, paving the way for a more positive outlook in 2013. According to the research over 40 per cent of the respondents said that they are keen on using video conferencing over the next one year. “This growth momentum will continue with the long term interest by enterprises to deploy video communications, helping the market to sustain a 6 per cent CAGR through 2017, says Matthias Machowinski, Directing Analyst - Enterprise networks and video at Infonetics Research.

There has also been a shift from voice to visual forms of communication when it comes to conferencing, according to the report, indicating that smartphones and tablets are becoming the most preferred conferencing tools. As a result Machowinski indicates that the Bring Your Own device (BYOD) phenomenon is partly responsible for driving the growth of the video conferencing market in the coming months. He also believes that with a cloud based platform enterprises can further reduce operational costs.

“Today it is no longer about deploying a video conferencing solution at the conference rooms. With mobility becoming ubiquitous, people are communicating from any location of the world, which means that video conferencing solutions are also changing to accommodate mobile users,” says Samit Ray, Director and CIO, PricewaterhouseCoopers. He believes that as BYOD continues to drive the video conferencing market in the coming days, there will be increased availability of video conferencing to businesses across verticals.

The report sees a high rate of adoption in the healthcare, banking, IT/ITeS and in industries that have a higher number of field workers. However, the trend will lead to putting pricing pressure on vendors and video conferencing service providers and also to the IT department since there would be more devices and traffic to manage, believes Ray.

According to the report, the Asia Pacific region will continue to drive the adoption of mobile video conferencing platform. There will also be a rise of mobile conferencing activities in North America and Europe. Cisco and Polycom will lead the dedicated mobile video conferencing space, says the report. Cisco for example, is planning to grow over 20 per cent in India in the video conferencing market. The company believes that mobile video conferencing will be a preferred choice especially for SMBs and is planning to launch affordable pricing models for this segment.

“Businesses are looking for greater collaboration for better internal productivity and improved customer relationships. A mobile video conference platform allows you to foster that collaboration,” says  Daisy Chittilapilly, VP, ITS, Cisco India and SAARC. She believes that technologies like virtualization, BYOD, and the cloud have already impacted the video conferencing market and the trend will accelerate in the coming years.

Machowinski states that there will be a greater commoditization of video with the increased adoption of smartphones, tablets and other mobile devices. Enterprises will therefore show a greater interest in mobile video conferencing solutions that are cloud-based and device-agnostic as these will facilitate greater collaboration within the enterprise and outside with other stakeholders.