BYOD Drives Mobile Collaboration In APAC
A recent study by research firm Frost & Sullivan shows that business leaders in the Asia Pacific region have shown a remarkable progress in mobile collaboration applications adoption. The popularity of the BYOD in the enterprise, along with the rapid penetration of smartphones and tablets, has brought enterprise mobile collaboration into a new stage in Asia-Pacific, notes the study. Apart from this, increasing business pressures, tapering budgets and the need to constantly adapt to fast-changing market conditions are prompting businesses to look for these solutions.
The report reveals that the mobile collaboration applications market is one of the fastest-growing segments of the unified communications (UC) space in terms of revenue and number of users. Approximately 5 million users in the region frequently access enterprise email, messaging, voice and conferencing applications on mobile devices. While email and messaging continue to dominate the market, voice and conferencing solutions will drive overall growth in the mobile collaboration applications space.
According to Frost & Sullivan, the unit shipment of mobility licenses stood at 4.7 million in 2013 and forecasted to be growing at a CAGR of 9.5% through 2018. Frost & Sullivan ICT Research Analyst Shuishan Lu observes that mobile collaboration applications are quickly becoming a key component in enterprise UC deployment instead of being merely an add-on to desktop-based systems.
Although price sensitivity and enterprise network concerns currently slow down the wide-spread adoption of advanced software, the market will benefit from declining price trends when the per-user-based licensing schemes kick in. The increasing availability of affordable high-speed mobile data network will also boost usage among enterprises in Asia-Pacific.
The research highlights that UC vendors, together with their partners, can drive up the sales of user-based licenses by offering bundled mobility features as well as better developed systems with advanced functionalities. Multiple applications on a single unified mobile client will become easier for enterprise IT departments to deploy and more convenient for corporate users to access.
“In the future, the hybrid model consisting of both premise-based solutions and cloud services will become more popular,” states Lu. He adds that more enterprises are looking to move certain UC solutions such as mobile messaging and conferencing into the cloud platform while keeping premised based email applications for security and compliance reasons.
Mobile collaboration applications will continue to thrive even among small businesses in this region as enterprises are looking for more innovative ways to improve their work effectiveness, while at the same time reducing their total cost of operations.
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