Cameras Are Getting Powerful And Running Analytics

by Priyanka Pugaokar    Sep 15, 2016

The video surveillance industry has evolved over a time and has witnessed a lot of technological advancements in recent years. Today, CCTV surveillance is not just restricted to view record and monitor purpose. In fact, cameras are now getting more powerful in terms of quality, storage and are able to run analytics to generate investigative leads. 

The video surveillance industry, which was largely dominated by Analog cameras has seen a major shift towards IP cameras. According to the recent study by Markets and Markets, the total video surveillance market is expected to reach USD 71.28 billion by 2022, at an estimated CAGR of 16.56 percent between 2016 and 2022. IP cameras are projected to lead the market as it has an edge over Analog in terms of quality and performance. Also, the initiatives such as Smart Cities are fueling the growth of IP camera solutions.

Axis Communications, which invented the first centralized IP camera, Axis Neteye 200 in 1996, believe that IP cameras will rule the entire video surveillance industry in the near future. In a candid interaction with CXO Today, Sudhindra Holla, Country Manager – Axis Communications, India & SAARC, highlights latest trends in the video surveillance market. Holla also mentions that surveillance is now become the topic of boardroom discussion and CXO are getting involved in deciding right technology deployment in the organization.