Can Tim Cook Recreate The 'Apple Magic?'

by CXOtoday News Desk    Sep 08, 2014


The Mac, iPod, iPhone and iPad - needless to say, these revolutionary products from Apple were the brainchild of a man who has been dead for three years. So, on Tuesday, September 9, 2014 when CEO Tim Cook takes the stage to launch some of its ‘much awaited products‘ at the mega event in Cupertino, California, technology enthusiasts, investors and rivals will be watching closely to see whether Jobs’ successor (handpicked by him) inherited the magic touch or whether Apple’s winning streak is coming to an end.

What’s in store?

In its third-quarter analysts revenue earnings, Cook said Apple had an “incredible pipeline of new products and services” and that’s where Cook gets the occasion to ‘make a difference.’ Would he or would he not is a million dollar question. Examining some of the key products at the Apple’s big event may help us understand that better.

iPhone 6: Smartphones form an integral part of Apple’s strategy, contributing to  nearly 50 percent of its revenue. The new iPhones are expected to introduce a pair of new models with bigger screens, a sleeker design and wireless payment capabilities. The iPhone 6 will be available with 5.5-inch or 4.7-inch screens, a step up from the current models’ 4-inch screens. There is also speculation that some phones will boast extra-tough screens made from scratch-resistant sapphire material.

Also read: Apple iPhone 6 Launch Less Than 3 Months Away!

iWatch:  On Tuesday, we may finally get to see what was until now has been rumored for a while – an iWatch. The watch that reportedly comes with a flexible screen will track its wearer’s health and fitness, double as an electronic wallet and of course, display messages. The watch is not likely to go on sale until sometime in 2015 and Apple may not even reveal its price soon. But with rivals such as Google and Samsung already entering the Smartwatch march, tech-watchers are anxious for Apple to show its cards.

Mobile Wallet: Apple has reportedly signed deals with major credit card providers Visa, MasterCard and American Express. The partnerships, as well as a special communication chip within the new iPhone and smartwatch, would allow consumers to use their gadgets at stores to buy everything from coffee to blue jeans — changing the shopping experience and extending Apple’s reach from the web to real-world commerce.

Health: Apple’s launched its “HealthKit” data service earlier this year - clarifying that the products are meant to help consumers manage personal health information. In the past 12 months, Apple has roped in a number of specialists in biomedicine, which was tracked based on LinkedIn profile changes. By incorporating the HealthKit service into the iPhone 6 to monitor physical movements and heart rates, the company could lay the groundwork for a broader push into mobile healthcare.

Any more surprise?

A Reuters report points out Apple’s Jobs was famous for surprising fans with unexpected products at the end of his presentations. Could Cook preserve the tradition with a peek at a long-awaited Apple television, a rumored bigger iPad or a completely unexpected product?  Experts believe Tim has been doing his bit though, from fixing Apple’s supply chain to buying Beats, he has always been at the forefront, thanks to Apple’s already larger-than-life image in the market. The company’s stock has also hit a major this quarter high, though it was caught up in a recent iCloud controversy.

Also read: What Apple Celebrity Photo Hack Means For Enterprises

What’s Cooking?

Experts have always regarded Cook as a seasoned businessman and arguably a better manager than Jobs. “He was organized, prepared and more realistic about the burdens of running a company of Apple’s size. But no one could beat Jobs at being Jobs,” said an analysts at WSJ blog.

“I want you to be confident that Apple is not going to change,” Cook has written in his first message as CEO. “Steve built a company and culture that is unlike any other in the world and we are going to stay true to that — it is in our DNA.”

It had been four-years since the last of Apple’s revolution happened and now it is to be seen whether Cook can recreate the ‘Jobs’ magic on stage, setting a fifth revolution as ComputerWorld names it. For, the countdown has already begun!