CeBIT America 2005 Called Off

by CXOtoday Staff    Aug 05, 2004

CeBIT America 2005, the proposed third year of the ’Americanized’ version of Hanover’s premier IT event has failed to materialize, reportedly due to lack of sponsorship from the vendor front and declining attendance.

The announcement is being seen as a major setback to the IT even industry, as CeBIT was undisputedly on of the biggest information and communications technology trade fairs in the world.

Just two months ago the Comdex, Las Vegas show was also canceled, pointing towards an alarming trend that technology trade shows are slowly losing ground.

Joachim Schafer, president of show owner Hannover Fairs USA, which is a subsidiary of Deutsche Messe AG, of Hannover, Germany said, “CeBIT America is a terrific event but it has not generated enough revenue to justify a third year.” He added “It really is a reflection of a changing high-tech industry as well as the overall U.S. economy.”

CeBIT America’s May show was held at the Jacob Javits Convention Center, in New York City, and drew more than 10,000 attendees and about 350 exhibiting companies.

Brock McCormack, marketing director for Hannover Fairs USA, said, “We’re discussing with vendors ways to fine-tune the show.”

Although the America show is rescheduled for 2005, each of the remaining international CeBIT events–CeBIT Asia, in Shanghai, China; CeBIT Australia, in Sydney; CeBIT Bilisim Eurasia and CeBIT Broadcast, Cable & Satellite, in Istanbul, Turkey; and ISCe Satellite & Communications, in Long Beach, Calif.; as well as CeBIT Hannover–are proceeding as planned, according to McCormack.

Tags: events