CeBIT India To Have A Strong Focus On SMAC

by Sohini Bagchi    Sep 24, 2014


CeBIT – one of the major global technology events is happening in India for the first. The central theme for CeBIT India 2014 is “New perspectives in IT Business”.

In an exclusive interaction with CXOtoday, Mehul Lanvers-Shah, Managing Director, Hannover Milano Fairs (CeBIT India) discusses how the event comprising trade shows, conferences and workshops will focus on newer technology trends such as SMAC (social, mobile, analytics, cloud) that are driving businesses today.  He also throws light on how the industry, IT bodies, government and academia are enthused to strengthen the IT ecosystem in the country.

The SMAC factor

Shah states that the show will generate vital content on a range of topics around key technology trends, including enterprise mobility, social, big data and cloud computing. While showcasing these latest trends in IT business to global and national audiences, the event aims at sustainable growth for the Business IT and ICT industry in India, lead new national and international business opportunities, drive new technology trends through inspiring content delivered by national and global thought leaders.

mehul shah

The Indian IT sector has reached the $100 billion mark, and going forward, with the global economy showing signs of recovery, coupled with industry consolidation through M&A, and a rising number of organizations are looking to build or deploy new technologies driven by SMAC, the industry will likely touch $200 billion in the next five years.

According to Shah, the year 2014 is expected to be better for the IT industry, riding on exponential demand fuelled by SMAC and emerging verticals such as healthcare and medical services. As per Nasscom estimates, the Indian IT exports are likely to grow in a range of 13-15 per cent per annum. Consequently, the industry size may expand to around $219-239 billion by 2019 from the current $118 billion.

“While the digital revolution progresses in India, traditional operating models have attained maturity, and continue to add business value to organizations. To stay relevant in this age of ubiquitous technology, organizations must effectively amalgamate digital strategies with proven business models, to create new strategic models and enhance business results,” says Shah.

The new government has pledged a renewed focus on developing India as a global manufacturing hub, through the promise of ‘make in India’, adds Shah. The government is expected to propel manufacturing through an incentive package for the Special Economic Zones (SEZ), which is on the anvil, he explains, stating that IT SMEs have a crucial part to play towards realizing the new government’s objective of making India a manufacturing hub.

Fostering a strong ecosystem

The Indian Government needs to create a strong ecosystem across all industry verticals, including SMEs, to foster growth for the entire value chain. This is where leading IT associations like the Indian Electronics and Semiconductors Association (IESA), IT Manufacturers Association (MAIT), Nasscom and Ispirt come into play.

These associations are acting as catalysts for the development of the entire Indian IT industry, bringing attention to the roadblocks that the industry faces. At CeBIT India, IT industry, together with all these associations would showcase India’s technology prowess.

Shah sees SMEs playing an increased role in the development of electronic manufacturing ecosystem in India, the opportunity in this space is expected to touch Rs. 400 billion by 2020. The industry bodies are jointly promoting local electronics manufacturing at CeBIT 2014. As part of this initiative, the two industry bodies IESA and MAIT have signed an MoU with CeBIT to host two pavilions for its members at the upcoming event. Almost 60-80 member companies from IESA and MAIT are expected to exhibit their products and innovation during the three-day CeBIT India event, he says.

Needless to say, NASSCOM and Ispirt (Indian Software Product Industry Round Table), together are working towards encouraging the growth of software products in India and making the country a Product Nation, says Shah, adding that a special platform has been created for Software product start-ups at CeBIT India with mentoring sessions, workshops, product display among others.

Shah believes initiatives like these will open up untapped vistas of opportunities of collaboration between the global and Indian IT players, strengthening the Indian IT ecosystem.