CeBIT Partners With MAIT, IESA

by CXOtoday News Desk    Jun 12, 2014

partnership

CeBIT India, a global business IT Trade fair that will be brought to India for the first time by Hannover Milano Fairs, announced its partnerships with India Electronics and Semiconductor Association (IESA), and MAIT, the apex body representing the computer hardware, training and software industries.

The move comes at a time when the Government of India has identified electronic hardware manufacturing as a major thrust area expected to spiral to $400 billion by 2020, said a company statement.

CeBIT India, scheduled to be held in November, is expected to see participation of about 600 domestic and international exhibitors as well as 25,000 buyers. Around 60-80 member companies from IESA and MAIT will be selected to participate in the fair.

“With this partnership we aim to develop the ESDM ecosystem in India, create opportunities for local manufacturing, demonstrate India’s prowess in ESDM (electronic system design and manufacturing) to a global and local audience, influence policy making to favour the growth of ESDM industry and promote innovation and new product development” said Mehul Lanvers-Shah, managing director, Hannover Milano Fairs India.

Earlier this year, CeBIT India signed an MoU with India’s software product think-tank iSPIRT, to promote India as a software product nation, enabling 50 promising Indian startups to display their products at a special display pavilion for startups.

MN Vidyashankar, President of IESA believes that the MoU will open up great opportunities in collaboration between global and local players in the ESDM space enhancing B2B transactions. “Japan and Taiwan will be participating in CeBIT India in a big way. Taiwanese firm Epistar, which manufactures LED lamps is looking to collaborate with IESA member companies to manufacture in India” he added.

CeBIT’s focus on SMEs as well as its expertise in bringing together domestic and international buyers and sellers under one roof, will help SMEs build clusters of competencies and boost their capabilities, pointed out Anwar Shirpurwala, Executive Director, MAIT.