Chinese Smartphones Move To Top 5 Global List, Courtesy India

by CXOtoday News Desk    Feb 07, 2018


Driven by enormous success in the Indian smartphone market, Chinese trio- Huawei, OPPO and Xiaomi booked its place among top five global brands next to Samsung and Apple. The Chinese smartphone brands emerged as strong contenders in 2017, taking the three top spots on IDC’s Top Five Smartphone Company’s list and overtaking dominant players in shipment growth.

The sales of Chinese smartphones are on the rise due to the growing acceptance in India. Also, these smartphones come with decent specifications and reasonable pricing making them well accepted in the value-conscious market of India.

South Korean smartphone manufacturer Samsung Electronics Co and US-based Apple Inc captured the top two slots, the research firm said, and Huawei, OPPO and Xiaomi took the remaining three spots.

Another research by Counterpoint stated that India’s premium smartphone segment saw over 20 percent growth in 2017 over the previous year. The study further highlights that the growth is largely due to the surge of devices from Apple and OnePlus.

While the segment is “more crowded than a year ago”, according to the report, the trio-Apple, OnePlus and Samsung- contribute to 94 percent of the total premium market segment.

However, according to IDC, Huawei shipments surged 9.9 percent y-o-y to 153.1 million units in 2017, while OPPO’s surged 12 percent to 111.8 million and Xiaomi’s went up to 74.5 percent to 92.4 million. Samsung’s shipments grew 1.9 percent to 317.3 million and Apple’s shipments surged just 0.2 percent to 215.8 million, it said.

“With the Chinese smartphone sector maturing in recent years, Chinese smartphone manufacturers have focused on overseas markets and they have had great successes in markets such as India. These successes have really helped Chinese brands,” Wang Yanhui, Head of the Shanghai-based Mobile China Alliance told the Global Times.

Top Chinese smartphone vendors have also registered significant growth in markets like Southeast Asia, East Europe, Africa and Latin America, according to Xiang Ligang, Chief executive of domestic telecom industry new site

“Traditional big smartphone markets such as China and the US are mature, so to compete in an increasingly competitive global market, smartphone manufacturers have to focus on expanding in Asia, Africa and Latin America because that’s what will drive shipment growth going forward,” Xiang told the Global Times. “So far, we have seen some success resulting from Chinese vendors’ efforts in these regions.”

In the same quarter, three other Chinese smartphone brands- Vivo, OPPO and Lenovo- also secures their position in the top five best-selling brands in the Indian market, which grew 6 percent y-o-y to about 30 million units, the report said.