Cisco buys Web video firm

by CXO staff    Oct 21, 2011

Cisco Systems has acquired BNI Video for $99 million. Cisco said the acquisition will help improve its technology for delivering television over the Internet.

The deal is expected to close in the second quarter of Cisco’s 2012 fiscal year. Headquartered in Boxborough, Massachusetts, BNI Video supplies service providers with two major video products that offer video back-office and content delivery network (CDN) analytic capabilities.

According to the company, the acquisition will advance the capabilities of Cisco’s Videoscape TV platform, which allows service providers to deliver compelling video experiences to any device over any Internet Protocol (IP) network.

“Service providers globally are embracing our Videoscape vision, and today with the acquisition of BNI Video, we are augmenting our Videoscape platform and giving customers a clear migration path to Videoscape,” said Marthin De Beer, Senior Vice President and General Manager of Cisco’s Emerging Business Group.

Cisco’s service provider customers will be able to reduce their operational costs and complexity, while expanding monetization opportunities, the company said in a statement.

Comcast and Time Warner Cable were early investors in BNI Video along with Cisco.

Video has been one of Cisco’s top five priorities. It is the biggest growth driver for IP traffic and, as a result, the company’s core networking business.

The BNI Video acquisition follows the recent acquisitions of ExtendMedia and Inlet Technologies, which also strengthen Cisco’s Videoscape portfolio.

Upon the acquisition, BNI Video employees will be integrated into Cisco’s Service Provider Video Technology Group.