Cisco introduces MOVE solutions for service providers

by CXOtoday Staff    Feb 15, 2011

MObile solutionCisco (NASDAQ:CSCO) announced MOVE, a framework that comprises solutions to enable service providers to better manage, enhance and take financial advantage of the rapidly growing volume of mobile video and data traffic, at the 2011 GSMA Mobile World Congress.

The MOVE (Monetization, Optimization, Videoscape Experience) solutions include company’s Mobile Videoscape, Service Provider Wi-Fi and Adaptive Intelligent Routing (AIR). The solutions represent the next phase of company’s service provider mobility strategy, which enables service providers to better monetize and optimize their networks, while delivering personalized mobile services across wired and wireless networks.

“MOVE is the next phase of Cisco’s Service Provider Mobility strategy, which was introduced at last year’s Mobile World Congress after Cisco acquired Starent Networks. As mobile operators work to manage and take advantage of the mobile video tidal wave, they are increasingly looking for monetization and optimization techniques that will move their bottom line and enhance their customer experience. We are addressing this with our Mobile Videoscape solution, Adaptive Intelligent Routing and Service Provider Wi-Fi solution. Each of these solutions allows the mobile operator to deliver higher quality, lower the cost and differentiate the video experience,” commented Ash Dahod, Sr. VP and GM, mobile Internet technology group, Cisco.

The solutions, as informed by the company, span the mobile network –from client to network to cloud — and are designed to address the increasing volume of mobile data traffic – particularly video.

“Cisco’s Next Generation Hotspot vision elevates the status of Wi-Fi as a trusted radio network on a par with cellular radio access networks, by enabling service providers to optimize their networks by offloading data traffic to Wi-Fi, ensuring a superior user experience with transparent authentication and roaming,” commented Ray Smets, VP and GM, wireless networking business unit, Cisco.

For service providers, the solution enables mobile operators to optimize the flow of mobile video traffic, reducing the associated radio access network (RAN) costs by up to 27 percent; it also provides self-healing and self-optimizing for high reliability and high performance. Enabling new business models through network intelligence while lowering costs, it also provides smooth migration path to IPv6-capable infrastructures. Further it offloads cellular, video and data traffic onto a Wi-Fi network with the same level of service, enabling new services and revenue opportunities.

For consumers, the solution is meant to deliver a better mobile video and better Wi-Fi experience along with delivering new services available with new level of quality, performance and reliability.