Cloud Providers Betting On Big Data For Growth
The cloud provides the ability to store large amounts of data and it is big data that is playing a major role in the growth of public cloud computing services, according to a new research. The new report from Technology Business Review (TBR) shows that public cloud providers are using big data to drive their own operations, get new customers and expand product portfolios.
The report also revealed that the turnover of the top 50 global public cloud providers increased by 47% to $6.2 billion in the fourth quarter compared with the same period last year. The technical research firm estimated that the rest public cloud providers other than top 50 grew 25% from the fourth quarter of 2012 to the fourth quarter of 2013 to be a $15.1 billion market.
According to the researchers, cloud acts as a structure to support big data. As the amount of data is growing in recent years, companies have no option but deal with big data. In fact, it has been found that many cloud services meet the needs of customers when they offer big data solutions within the cloud.
The study compares the IaaS, SaaS and PaaS markets and found that companies are using big data to drive their business. In case of SaaS, companies such as Salesforce.com use big data technology to track how customers use their products.
Amazon Web Services, Microsoft and Rackspace according to the report, are building big data platforms for on IaaS front. These IaaS service providers are offering Hadoop, open source, and other NoSQL database tools that customers can utilize. PaaS players such as HP, IBM are opening their products portfolio for developers to cater more to big data analytics tools.
Finally, with the help of big data, cloud providers are expanding their channel market sales to reach customers across different industries in a more secure and scalable manner. These vendors are also expanding their relationships with consultants and system integrators to provide most effectively managed private cloud implementation.
It is interesting to note that cloud adoption is also picking up steam in the enterprises, especially they are showing a lot of interest in the adoption of public cloud services. Organizations indicate that the top benefits that they have already realized are greater scalability, faster access to infrastructure, higher availability, and faster time to market for applications.
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