Cognizant Acquires Idea Couture To Succeed In Digital Economy

by CXOtoday News Desk    Jul 29, 2016

Cognizant Acquires Idea Couture To Succeed In Digital Economy

Technology giant Cognizant Digital Works announced that they have acquired Idea Couture, a firm having expertise in the digital innovation and strategy space. With the digital economy picking up and the need for using technologies like artificial intelligence, mobility, analytics, and cloud services by almost every industry, Cognizant needed capabilities to tap into this space, and Idea Couture fitted into their plans perfectly. Idea Couture is known to have in its ranks 170 social scientists, strategists, anthropologists, user experience experts, designers, and connected product developers who serve leading companies across multiple industries, including Samsung, PepsiCo, Cox, Citi Ventures, Kroger, ConAgra Foods, and others.

Gajen Kandiah, Executive Vice-President of Cognizant Digital Works, spoke about the reasons why Idea Couture was bought over, saying, “Idea Couture has a track record of success in managed innovation - including rapidly envisioning, designing and prototyping digital solutions - to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage.” He then added, “Building on our recently announced partnership with ReD Associates, this acquisition further advances our strategy to bring together world-class capabilities in behavioral insight, strategy, design, and technology to deliver innovative and impactful solutions for our clients in banking, insurance, life sciences, and our other key industries.”

“As part of Cognizant Digital Works, we will be able to do even more exciting things with design and technology. By connecting with Cognizant’s proven technical abilities, global scale, and domain expertise, we can help our clients realize the value of their innovation efforts.”Idris Mootee, CEO of Idea Couture commented while elaborating about the firm’s plans on working with Cognizant Digital.

Looking a little deeper into how the deal changes the fate of these companies, Cognizant Digital Works brings together human insight, strategy, design, technology, and industry expertise to create innovative solutions at enterprise scale. Idea Couture will be adding to that, as they specialize in designing and prototyping products, services and business models that take advantage of the latest technologies.

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