Commercial PC Market On A Rebound
The upcoming festive season and the various initiatives announced by the government is likely to have a positive impact on the enterprise. Likewise the commercial PC vendors are hoping for a seasonal turnaround in Q3 2015. The overall India PC shipment for Q2 2015 stood at 2.19 million units i.e. a quarter on quarter growth of 1.4 percent over Q1 2015 and year on year drop of over 14 percent in Q2 2014.
The overall consumer PC market recorded 1.15 million units, a quarter on quarter drop of 1.3 percent over Q1 2015. “While there are signs of optimism in the market and even as overall consumer sentiments are improving, discretionary spending levels is yet to witness a makeover”, comments Manish Yadav, Market Analyst, Client Devices, IDC India. As a result, inventories continue to build up and vendors are hoping for a seasonal turnaround in Q3 2015.
The report said that the commercial PC segment recorded 1.04 million unit shipments in Q2 2015 i.e. a 4.5 percent quarter on quarter growth against Q1 2015.
“Various announcements and initiatives made by the government on boosting economic growth had positive impact on the sentiments of the business community; however in order to sustain this buoyancy it is vital that implementation of reforms continues at a steady pace,” comments Kiran Kumar, Research Manager, Client Devices, IDC India.
HP has recorded the highest growth rate of 17.7 percent quarter on quarter owing to strong enterprise engagements and spending from SMBs, which fuelled up their growth in Q2 2015. Dell has recorded an overall negative growth for two quarters in a row. However, the vendor is expected to bounce back by virtue of its strong channel presence and improved partner engagements in SMB and enterprise business.
Lenovo with improved focus on mid-market accounts, maintaining a balanced inventory health and expanding coverage will help them boost their overall growth in the coming quarters, the study said.
India PC market is looking to recuperate in due course of time. Festive buying is expected to drive a positive growth in consumer spending and last leg of ELCOT fulfilments are expected to lead to an overall growth in the PC market in the succeeding two quarters,” adds Kumar.
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