Comprehensive Mobility Strategy Is Imperative: F&S

by CXOtoday News Desk    Aug 08, 2014


Enterprise mobility is already bringing about a sea change in organizations today. It has now become essential for businesses to take mobility to the next level by having the right strategy in place. Keeping in view this aspect, Frost & Sullivan recently organized its ‘3rd Annual India Enterprise Mobility Summit’ in Mumbai and New Delhi. The event, co-sponsored by CXOtoday, among other eminent organizations, highlighted the advantages of mobilizing an organization and addressed the challenges faced by enterprises.

At the summit, industry leaders and decision makers discussed that enterprise mobility solutions are becoming a strategic priority for CIOs to further grow and enhance their business execution. Enhancing productivity and increasing customer satisfaction are key metrics for an organization, and these are closely linked to a comprehensive mobility strategy.

“With the demographics and environment of an enterprise evolving, enterprise mobility has become a critical success factor that can help in transition of a conventional silo-based organization into a smart enterprise. The Mega Trends of Bring Your Own Device (BYOD), the Internet of Things (IoT), and UC are driving enterprises to recognize how they can derive metrics from their environment to facilitate their core business as well as enable their workforce to be a seamless entity driven through mobility,” said Thejaswi Parameshwaran, Industry Manager, ICT Practice, Frost & Sullivan.

According to Parameshwaran, “In the new convergence-centric world where business processes are getting more complex in nature, it is necessary to use technology not just as a backbone but also as a strategic growth tool that enables you to achieve business objectives. With mobility and its components getting increasingly complex and diverse, an end-to-end mobility solution is the need of the hour, which manages security, policies, devices, and applications. Enterprises need to implement this toolkit in their organization by identifying the right technology partner and forging a truly next generation smart enterprise.”

Collaborative communication is one of the main drivers to obtain Return on Investment (RoI) on mobility solutions within enterprises, stated Jerry Bindra, Managing Director, Chorus Call India. A number of corporate customers are evaluating unified communication solutions to facilitate better communication and improved productivity amongst their workforce. While the market offers a wide range of options from on-premise solutions to unified communications as a service (UCaaS), it is important that enterprises are cautious in making any large capital expenditures in this area or locking-in on any long-term service commitments to allow users to adapt as the technology evolves.

Chorus Call’s pedigree of technology and platform development, coupled with our competency as a global conferencing services company, uniquely positions us to work with enterprise customers to tailor make solutions optimized to meet their present needs while building a seamless path for future enhancements, mentioned Bindra.

The event saw a panel discussion on “‘Plug and play’ vs. ‘Customization’ that explored the needs of the Indian enterprises. Panelists including Apurva Agarwal, GM, Pricing and Revenue Enhancement, Vodafone Business Services, Amit Pareenja, Global Enterprise Solutions Manager, Vodafone Global Services, Jerry Bindra, Jaideep F. John, Country Leader, IBM, Sunil Mehta, Senior Vice President and Area Systems Director (Central Asia), JWT, and Rajan S Mathews, Director-General, COAI offered their views on the customization aspect of mobility. The experts at the panel agreed that enterprise mobility will become more user-driven, and will witness a major shift in its usage and adoption. According to them, the key is customizing aggregate of mobile applications and services, sorting out connectivity challenges, and being open about adopting new technologies.


An interactive growth workshop was hosted during this summit for the delegates on the topic “Mobility — Tool to transform a conventional organization to a smart enterprise” brought forth multiple inputs and trends.

“As the present enterprise workforce predominantly consists of the Generation Y population, increased smartphone penetration is a key trend that has been noticed. Unified Communications, other business mobile applications, and the BYOD phenomenon are likely to see dramatic uptake in the near future. Hence, mobility is expected to bring in a paradigm shift in the functioning of an enterprise,” summed up Parameshwaran.