Consumer Needs Grow Above 40% Through Web And Mobile App
Consumer needs grew more than 40 percent, particularly through the web and mobile app, according to a report by Sulekha.com.
Platform enhancements reduced operating costs by more than 20 percent the report said.
“We invested heavily in product & technology in 2015 & 2016 to completely change the Sulekha.com platform. These have borne fruit for us in this year and we look forward to the New Year with for even sharper growth in users, paid advertisers & topline,” said, Satya Prabhakar, CEO and Founder of Sulekha.
Sulekha’s survey of SMBs shows that small businesses have been one of the biggest beneficiaries of the growth of Reliance Jio and 4G services of Airtel and Vodafone. Small businesses have taken to mobile apps, cloud telephony, and SaaS-based services in a massive way in 2017 and that is helping multiple digital organizations.
Large adoption by small businesses include digital CRM/ERP providers (Zoho, Tally etc), Cloud Telephony providers (Exotel, Knowlarity, etc.) and digital advertising service providers (Facebook, Google, Sulekha etc.)
“Sulekha used to invest in large listing & sales teams to obtain service providers before 2017. However, this year has seen 1000 percent increase in service providers registering themselves online at Sulekha. We are helping them with free trial packs of Rs 1,000 worth of digital advertising, so that they can adopt platforms like ours in a quick way” added Prabhakar.
This digital adoption by small businesses is reducing operating costs of obtaining business listings for multiple companies including Zoho, Google Adwords, Facebook Advertising and Tally GST as per the survey.
Strategizing in line with expected Industry trends in 2018, Prabhakar said,“The big theme of 2018 will be the adoption of digital platforms in Tier 2 and 3 towns, as per our survey of customers.”
“2020 may be an inflection year when digital advertising surpasses television advertising in India and Sulekha will enable several thousand small businesses to grow digitally,” he added.
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