Cost Benefits, Flexibility Drive UCaaS Market In APeJ
IDC expects the Asia Pacific excluding Japan (APeJ) Unified Communications as a Service (UCaaS) market to surge to US$659 million in 2018, at a five-year CAGR of 89% as UCaaS Service Providers intensify their sales and marketing campaign around this service.
The market researcher believes Australia will be the largest market, followed by China, India and Korea respectively. There has been an enormous interest from a wide range of businesses in adopting UCaaS because of the imminent cost benefits, flexibility and agility that the technology provides.
As far as the India market growth is concerned, IDC had said in an earlier report released last month that the country, despite showing moderate growth in 2013 will pick up pace this year, with areas such as unified messaging, team collaboration, mobility, social media tools and web and voice conferencing solutions witnessing significant growth. Increased adoption of BYOD policies has resulted in the growth of mobility and conferencing specifically to improve productivity and break down communication barriers, said the report, noting that desktop and mobile video solutions is seeing a greater demand as compared to room based video solutions, further driving this trend.
In fact, UCaaS has become a mainstream solution in APeJ with many global service providers (GSP) and regional service providers (RSP), offering full-fledged UCaaS as part of their core collaboration portfolio. Beside the big telco SPs, which controls a significant portion of the market, there are also large system integrators (SI), IT consulting firms and distributors offering UCaaS directly to businesses.
The growing attraction of an agile and opex-friendly collaboration tool model to support business expansion will continue to be compelling to many organizations. On the other hand, many of the factors holding back adoption such as security, bandwidth demands, reliability, regulation compliance and consistency will be partially solved as the technology matures, SLAs develops, bandwidth cost drops, Internet speed increases and more local datacenters start to offer UCaaS, which will help to enhance user experience.
IDC believes that there will be very strong interest in UCaaS solutions in the mid-market segment in particular, especially in markets such as in Australia/New Zealand (ANZ), India, Vietnam, Indonesia and Singapore.
Both enterprise customers and IT providers are rapidly looking to UCaaS as a way to transform their business and become more efficient, flexible and agile, explains Ryan Tay, senior research manager for Telecoms and Unified Communications, IDC Asia/Pacific. “UCaaS can offer both providers and customers very different choices about resource dedication, tenancy, cost and control over their computing assets, giving them much greater confidence about deploying collaborative applications on the cloud. The result is a prospering APeJ market for UCaaS, growing to approximately US$659 million by 2018, at five-year CAGR of 89%”, says Tay.
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