Criteo Helps ShopClues Boost Sales Volume By 323%
With rapid increase in the number of online shoppers, the Indian e-commerce companies always have to be at the forefront of technology adoption to enhance support business. Some even believe emerging technologies have become a big enabler, helping them in gaining a clear competitive advantage.
E-commerce firm ShopClues that leveraged Criteo’s digital marketing platform, and saw an increase in sales volume by 323%. By deploying solutions such as in-app, display advertising and retargeting in less than a year, the company also saw 1000% increase in Return On Advertising Spend (ROAS) value and 70% increase in Sales Order Value (SOV).
With more than 500,000 merchants and millions of products on the platform, ShopClues realised the need for technology to keep its millions of online visitors informed on the company’s latest product offerings. While staying cost effective on marketing spends, Shopclues could deliver relevant, customised ads which optimised its sales revenue with Criteo’s unique solutions.
Dushyant Sapre, Commercial Director, Criteo India said, “We are extremely pleased with the incremental sales we are driving for Shopclues through our powerful digital marketing platform. Digital consumers in India today have varied choices of e-commerce platforms to shop from, millions of products and services to choose from, and multiple devices to engage and discover on. Thus, it is a complicated and expensive challenge for the retailers to find, attract and retain customers and ultimately generate long-term loyalty for their platforms. It is more important than ever before that retailers take advantage of retargeting in digital advertising, which can help discover and retain their real customers”.
Founded in July 2011, ShopClues, with more than 100 million visits monthly on its platforms, has become India’s first and largest managed marketplace. ShopClues has received 60% of its total traffic from mobile since launching its Android app in 2014, as well as Windows and iOS app in 2015. Criteo’s performance marketing technology has helped ShopClues engage their customers with the right products, at the right time, across platforms including mobile and desktop.
Harneet Singh, Vice President and Head of Marketing, ShopClues said, “By partnering with Criteo, we are able to appeal to each customer individually and increase positive engagements seamlessly across multiple platforms. Their performance marketing solutions have helped us understand our customers better and optimise our engagement channels. Criteo has helped us build a holistic strategy to continuously appeal to our customers by helping them discover the products they need and encourage increased purchases on our website and mobile apps.”
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