CYOD, Hybrid Models May Soon Overtake BYOD
Enterprise mobility is the way to go and most forward-looking organizations have accepted this reality. IDC’s findings show that across Asia/Pacific, mobile devices utilized under the BYOD model has accounted for 22.5%, 4.9% and 11.7% of all consumer smartphone, tablet and notebook PC shipped in 2013, respectively.
However, the existing trend towards BYOD may soon be replaced by CYOD or Hybrid models, according to IDC. Ian Song, Research Manager for Enterprise Mobility at IDC Asia/Pacific explains that the bottom line is BYOD is a compromise between users and the enterprise. “While BYOD has a capability to streamline some of the internal operations, personally owned devices will not be able to drive core business functions without compromising security and management,” he says.
To this end, IDC believes that enterprises across Asia/Pacific will begin to revisit the corporate-liable model with a twist: giving employees options to choose the device they want to use. IDC calls it Choose Your Own Device (CYOD). CYOD may eventually take some of the steam away from BYOD, but IDC believes that most organizations will adopt a hybrid BYOD/CYOD policy that address device ownership and usage base on requirement.
“IDC expects that developed markets like Australia or Singapore will see a decline in BYOD adoption as early as the first half of 2016 as mobile devices saturate the market and this hybrid model begin to take hold,” says Song. “Developing markets will take quite a bit longer before smartphone and tablet BYOD start to decline as these types of devices are still in high growth phase in those markets, and maturity toward enterprise mobility is low.”
Whatever be the model they adopt, enterprises are surely keen on increasing their ‘mobility’ as early as possible. “With the user experience of mobile devices improving, end users can start to perform more complex task on those devices. In addition, the price of device has also dropped to a level where increased proliferation becomes possible,” says Song.
“Close to 60% of all surveyed organizations across Asia/Pacific stated that they have some kind of mobility policy,” he says. Song observes that BYOD in Asia/Pacific is currently being driven primarily by the usage of personally owned smartphones in the enterprise.
Before the enterprises start evaluating which model to adopt – CYOD, BYOD or Hybrid – they will continue for a while with the ongoing trend towards BYOD-driven mobility. IDC expects that close to 155 million consumer smartphones will be used in the BYOD model across the region in 2014, a year-on-year growth of 40.4%. Tablet BYOD will grow to nearly 4 million units, a year-on-year growth of 62.7%. Notebook PC, on the other hand, will see a steep decline as the PC industry slows down and BYOD users migrate to other BYOD platforms. IDC expects just 3.1 million units of consumer notebook PC will be utilized under the BYOD model, a year-on-year decline of 20%. However, IDC does not anticipate the BYOD growth will last. ”BYOD smartphone utilization will peak around 2016 to 2017, and tablets will peak around 2017 – 2018,” says Song.
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