Dassault Acquires Realtime to Boost 3D Automation
3D design software maker Dassault Systèmes has announced its acquisition of Realtime Technology AG (RTT), a provider of professional high-end 3D visualization software, to consolidate its position further in the 3D automation market.
The Paris-based 3D software group said it has signed an acquisition agreement for an 84% controlling interest in Munich-based RTT for a reported 179 million euros. The acquisition will include its software division, known for its DeltaGen, PictureBook, POS Configurator and other solutions, and its marketing consulting services. It will also include subsidiary Bunkspeed, with its line of powerful and intuitive rendering software. RTT’s list of customers includes Hugo Boss, adidas, Airbus, Audi, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Nissan, Porsche, The North Face, Toyota and Volkswagen.
“Our clients express a growing need to fully exploit their 3D digital assets, to transform their marketing and sales as part of their ultimate customer experience. The people at RTT have demonstrated remarkable talents in delivering innovative solutions to their clients,” said Bernard Charlès, President & CEO of Dassault Systèmes.
“In today’s experience economy, brands demand seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels,” said Monica Menghini, Executive Vice President, Industry & Marketing, Dassault Systèmes. “Dassault Systèmes values the software and service portfolio that RTT will bring to our 3D-Experience strategy because 3D marketing, interactive movies and catalog generators represent the hallmark of successful marketers in the age of experience.”
“The Dassault Systèmes 3D-Experience strategy immediately resonated with RTT, especially because we both believe in 3D as a valuable media. From 3D design, all the way through the industry evolution that has resulted in 3D-Experience, Dassault Systèmes has led the way,” said Ludwig Fuchs, Co-founder & CEO, RTT. “Combining our respective solution portfolios and service expertise will be a milestone for industry business transformation. Bernard and I have a common belief: 3D-Experience starts with the consumer and ends with the consumer. We will continue this evolution together.”
The purchase price of RTT will be paid in cash. Completion of the transaction is subject to customary conditions precedent, including the approval of antitrust authorities in Germany and Austria. Dassault Systèmes intends to launch in the coming days a tender offer in order to purchase up to 100% of RTT’s share capital for a price per share of EUR 40.
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