Dassault Has Designs On Jewellery Space

by Sohini Bagchi    Nov 25, 2005

Dassault Systemes, a France based Product Lifecycle Management (PLM) provider, has recently planned to enter the Indian market with integrated PLM solutions, specifically exploring the jewellery segment in the country. With its India equal, Delmia Solutions, the company has tailored its 3D design software called Catia to meet the demands of the jewellery artisans in India.

Speaking to CXOtoday, Bernard Charles, CEO, Dassault Systemes commented, “Jewellery has been the charisma of India since ages. These days however, the emphasis has been on trading jewellery and not on the artisans, with respect to the export market.”

He added, “This software would not only make designing easier for the artisans but meet the challenges of export market and add profits to business.”

On his plans to further strengthen itself in the local jewellery industry, the company has tied up with Jagadguru Sri Shivarathreeshwara Mahavidyapeetha group of institutions (JSS) to train jewellery artisans.

Charles informed CXOtoday that the company would provide the software tools for the training program. The government of Karnataka has promised $1 million as fund for this initiative.

Dassault’s 3D design software Catia was initially designed for the aerospace and automotive industry. Penetrating this new market segment would be extremely interesting and challenging, he opined.

Currently the company has a staff of approximately 600 in India, which it plans to increase shortly. India happens to be the fourth largest customer hub of Dassault in Asia, after China, Korea and Japan and generates around 30% of its annual revenues.

With Tata Motors as a client, Dassault is also bullish about the manufacturing segment and has solutions like Delmia, Catia, Enovia, Smarteam and Solidworks to strengthen the PLM, 3D and other spaces.

Commenting on its latest initiatives, he said, “Delmia V5 PLM Manufacturing Solutions is a hot release. It is ideal for digital design and validation of factories and production processes to enable users to access large databases as they develop manufacturing and production processes.”

Charles pointed out that the software would specifically help manufacturing communities increase the overall collaboration, performance and value for an enterprise, further enhancing the power of digital process planning, detailing and 3D simulations.

He also enthuses on a future initiative for the jewellery industry, “Dassault Systemes intends to work on a website that will enable customers get access to our designs across the globe. Starting with India we have plans to set up similar initiatives in other countries.”