Data Accounts For 98% Of Mobile Network Traffic
There has been a phenomenal shift from voice to data in recent times, which accounts for 98% of the mobile network traffic, according to a recent Amdocs research. This according to the research firm is a reason enough for service providers to build and optimize mobile networks in order to assure network performance and quality.
In its new research, Amdocs analyzes over 4 million voice and data connections from more than 100,000 mobile devices at some of the busiest network locations around the world in the past one year, it has deduced that optimizing mobile networks will not only increase customer satisfaction, but also create new revenue opportunities.
According to the report, the share of network traffic from data has grown to 98% up from 90% over the past 12 months. The growth demonstrates the increased use of smartphones and tablets to consume and share content.
The study also shows that LTE (4G) improves customer experience but does not increase data traffic exponentially. “The time to establish an LTE data session is less than half that of 3G, delivering a data experience that is much closer to home broadband. Although LTE drives some increase in data consumption, high bandwidth data consumption like the video, did not increase, indicating that usage patterns, potentially governed by data plans, remain little different from 3G networks,” says the study.
As data traffic becomes the primary source of subscriber issues, top customer frustrations include lack of data coverage, monthly limits and download costs.
The study notes that voice calls also increased by 16%, the greatest shift was to indoor usage - the period saw an increase of mobile phone usage in-building by 33%. With indoor data users experiencing up to a 50% drop in data throughput; this shift will have a significant impact on customer experience.
“The research shows that the move to LTE/ 4G provides an opportunity to improve the customer experience without exponentially increasing data demand,” said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs. She believes that service providers need to address this challenge by implementing planning and optimization solutions to manage an increasingly active subscriber base that not only wants to consume data but produce and share it in real time.
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