Data WareHouse Transitioning Into Data Lakes

by CXOtoday News Desk    Feb 01, 2016


As Hitachi Data Systems (HDS) makes a successful transition from a storage company to a solutions company, it’s working towards understanding its customer needs and effectively catering to them.

In this interaction with CXOToday, Vinod Ganesan, Director Sales – BFSI, Hitachi Data Systems, talks about company’s priorities and how they are ensuring value proposition to fast-evolving demands of customers.

What new can we expect in big data and storage in enterprises?

Vinod: In the banking industry a lot of investments have gone into analytics platforms especially around data warehouse. But if you ask CIOs, they would say they have not realized the full potential of their investments. The reason is that in the traditional data warehousing architecture, there is a lot of data that needs to be moved across the network with different applications or business users, and hence data warehouse implementations are dealing with the systems of records which are mostly transactional.

Think about a scenario where you want to build up the same architecture with a big data theme where you ingest data from unstructured sources which are no longer your transactional systems. This is where Hitachi Data Systems strongly believes that the data warehouse will begin to transition into data lake in 2016. 

How do you ensure value proposition to your customers?

Vinod: Time to market has been a factor of IT typically trying to do most of the things by themselves, mainly through integration. We realize that this definitely hampers time to market because of involvement of various departments/heads. That is where I think the biggest innovation that came into the industry was composed of infrastructure solution stack. This is predefined combination of service storage network, put together either as a reference architecture which has already been well defined for a specific application environment. 

Digitization and mobility are the new disruptive players that are leveraging the cloud and the 3rd platforms to actually disrupt the rock solid businesses that have been around for a long while. 

If you want to stay ahead, you need to know how you re-use or repurpose your data. The challenge would be that most data is locked in applications. This is where the concept of object storage comes in which is a platform that has its own capabilities to tap the data rather than trying to get it from the application that was used to create it.  

Which technology is taking a major share in enterprise IT budget? 

Vinod:  Applications software would take the dominant share of the overall budget. From an infrastructure perspective it’s still storage over networking which form the bigger component from overall budget perspective.

What is the roadmap for Hitachi?

Vinod: The biggest trend that we are seeing now is that IT is separately taking the leadership vote in terms of using the 3rd platform. Our solutions are actually empowering a lot of customers to realize business outcomes quickly. For example object storage. These technologies have been around and they have been pushed by the cloud service providers. We are now making those technologies and bringing them to the mainstream enterprise.  

As there are still concerns around data privacy and security norms, this could still be very relevant component in the private cloud architecture. That’s one of the things that we are using to help the customer to really accelerate their journey towards cloud adoption. 

What is the cloud strategy of HDS?

Vinod:  Cloud is a pretty huge term. To enable customers reap the benefits of a cloud architecture we have a three-form approach. At the heart of it, we help the customers in virtualization layer. We have built the components of virtualization and they give the unique capability of actually re-using all of the infrastructure that the customer has invested in and presenting it as one integrated environment.

Once you do that then you bring in the element of the converged infrastructure stack to start deploying or accelerate the time of deploying for specific application environment. 

Then using the object storage we can completely eliminate the costs associated with back-up and improve their production environment. All of this has been put in place because our biggest differentiator is we use single management software to manage all those platforms. 

While HDS is changing its image from a storage to solutions company, how difficult is your job to convince customers, who have many choices in the market?

Vinod: Today because of the advent of social media and proliferation of the internet, I would say customers have their own journey where they learn even before they engage with any representative from any technology company. The key is you need to challenge your customers and challenge their assumptions because they are still under pressure to drive alignment with achievement.

So the key is providing them certain valuable insights that they haven’t thought about. I think it becomes easier for you to create that impact and then demonstrate how your solutions are actually delivering the SLA. That depends on how well you understand your customers.

What are the emerging tech trends shaping the IT market today?

Vinod: Some of the technologies have gathered a lot of momentum. One is the emergence of the architecture that would transition the traditional dataware and data lakes. So you will see there are technology providers who are getting their act together, coming out with solutions for big data.  There will be a lot of investments to enhance the capabilities or fill the gaps that have not traditionally been fulfilled by the existing data warehouse architecture. You will increasingly see banks moving to the compound infrastructure architecture to compress the time to market. 

There is a lot of momentum on Flash as a technology. A lot of vendors have come up with all Flash arrays and customers have taken advantages of that to really accelerate their application response time.