Databases Most Crucial in Application Development
How have you evolved as a company over the past decade? How has Borland acquisition helped?
Over the last 15 years we have grown through the acquisition route. Our initial focus was on data modeling and application development. Over the last two years we have seen a lot of consolidation in the application tools industry. So we acquired Borland to expand our portfolio and thanks to the Borland tools that we acquired through that acquisition, we have the largest portfolio of developer tools across the software development lifecycle.
What are some of the trends you observe in the application tools development industry?
There are several trends that I have seen emerging in this industry. Firstly, the use of databases as part of applications has increased tremendously. Up to 80 percent of all software uses commercial database of some form. So developers need to understand database code, which is extremely important.
Secondly, the developer environment has become more complex due to the introduction of new languages. Also different development environments for different products have added to that complexity. Take for instance, Eclipse, a popular development platform. Eclipse has been unable to live up to its promise as IBM its creator and owner has withdrawn the necessary support and localization which is so important for any successful developer platform.
How has the global financial meltdown affected you?
We have been affected by the recession in two ways; one is the impact on our own business and secondly experiencing the pain of our customers. Therefore keeping the current scenario in mind we have been trying to do more with less and offer our customers more value with our solutions such as All Access.
The challenges companies face today includes the pressure to save cost and increase productivity through various tools but these tools themselves cost a lot of money. So to address this challenge for companies we have changed the way we sell software through what we term as an All Access Pass.
Can you tell us more about how All Access helps get more for less?
All Access is a portfolio of 20 products. What an All Access Pass or membership does is give you access to all 19-20 products for the price of just 2-3 products. There are several tiers of products and within each tier if you buy one or more products you get access to all other products within that tier. This has put more power in the hands of developers and has appealed greatly even to the VP and CIO level executives.
Also our mechanism of managing licences thorugh a private true cloud has made the cumbersome and complex licence management process easier. There are licences installed on servers and allocated to users on a need basis, while a web-based interface is able to keep track of and monitor licence allocation.
How does India fit into your go to market strategy?
Much of the world s IT points back to India either directly or indirectly. I have myself worked extensively with Indian offshore developers, so India is a very important country for us both as a market and as a base to serve other markets globally. We are targeting big consultancies that do project development or outsourced operations. Besides 97% of the global 2000 companies are our customers.
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