Dell To Position Itself As A Key Software Player in India

by Sohini Bagchi    Dec 11, 2013

dell india

In the past few years, Dell was working hard to change its image from a hardware manufacturer to a software and services company, more precisely to an end-to-end solutions player for clients. In an exclusive interaction with Murli Mohan, General Manager, Dell Software, India, after integrating the various product lines it sourced through different acquisitions in the past 2-3 years, things are finally looking up for the Dell Software division and it is set to position itself as an important player in the software market.

Mohan informs with its suite of software products, Dell is clearly targeting four critical markets: data center and cloud management, enterprise mobility, information management and security. “We believe these are the areas that are of primary importance to the enterprise in recent times and will be the trends in the future,” he states.

On the series of acquisitions Kace, Boomi, Wyse, Quest, Sonicwall, AppAssure, to name a few, Mohan comments, each of these companies had come with their own sets of capabilities, helping their clients in meeting security, analytics, clouds and other needs separately. For greater efficiency in functioning, Dell has integrated the different R&D teams that were acquired and created new software portfolio leveraging the combined R&D strength.

For example in enterprise mobility solutions, Dell is embedding Sonicwall secure mobile access solutions along with Windows 8.1-based client devices. Similarly, the Dell-Wyse cloud client manager is being ported on iOS and Android to provide mobile device management capabilities, he says. Similarly the company is leveraging the key capabilities of other acquired companies and is targeting diverse industries especially in the mid-market segment.

Dell is clearly targeting four critical markets: data center and cloud management, enterprise mobility, information management and security.
-Murli Mohan, General Manager, Dell Software, India

Mohan asserts that even though Dell has made a relatively late entry in the enterprise software, positioning would not be a major challenge owing to its already strong repute in the global market. The company is likely to clock $1.5 billion annual revenue this year and has a 6,000-strong globalworkforce. “As we expanded our focus into software and services in tune with the global market trends, we will bring innovative solutions built around cloud and information management, mobile, security and data protection for our enterprise clients,” he states.

Mohan also informs that with over 92% businesses in India running predominantly on the Microsoft platform. In the next one year, Dell will strongly focus on the Windows-based infrastructure market as well as BI platform, he informs.