Despite losing users, Facebook has 751 mn monthly active users via mobile

by CXOtoday News Desk    May 02, 2013


Facebook Inc, a social networking giant, said its user base grew considerably during the January-March quarter with a 10 per cent jump in monthly active users via mobile to 751 million.

The social network’s user base has been an area of some concern to investors of late amid chatter of “Facebook fatigue”, especially among younger users. Two days ago, there were multiple reports of Facebook losing millions of users in the U.K. and other mature markets.

In the last month, Facebook has lost 6 million U.S. visitors, a 4 percent dip, according to analysis firm SocialBakers. In the UK, 1.4 million fewer users checked in last month, a fall of 4.5 percent. The declines are sustained. In the last six months, Facebook has lost nearly 9 million monthly visitors in the U.S. and 2 million in the U.K.

Users are also switching off in Canada, Spain, France, Germany and Japan, where Facebook has some of its biggest followings.

But, Facebook said its monthly user base grew 5 per cent to 1.11 billion accounts as of end of March, from 1.06 million at the end of December. This was a 23 per cent growth from a year earlier.

The social network also said it had 665 million active users each day on average in March—up 8 per cent from 618 million in December and 26 per cent from a year earlier.

The number of users logging on to Facebook via their mobiles jumped 10 per cent to 751 million in the January-March quarter, from 680 million in the quarter ended December 2012. The monthly active users via mobiles increase 54 per cent year-on-year.

Instagram now has 100 million monthly users, up from 22 million when Facebook agreed to buy the company in April 2012.

Facebook went public on May 18, 2012, at $38 per share, a price it hasn’t hit since.