Digital Economy: Small And Nimble May Win The Race

by CXOtoday News Desk    Jul 27, 2017


Larger economies may be at risk of losing the digital race to smaller and agile countries in the coming years. According to a digital economy ranking conducted by researchers at Tufts University in partnership with Mastercard Inc., several Nordic countries, Switzerland and  South Korea are ahead of the US and Japan in their Digital Evolution Index - a comprehensive research that tracks the progress countries have made in developing their digital economies and integrating connectivity into the lives of billions, including the level of support provided by governments and institutions, consumer demand for digital technologies and the pace of innovation (investments into R&D and digital start-ups etc.).

While India ranks as low as 53, countries that scored in terms of  include New Zealand, Singapore and the United Arab Emirates. More than 170 indicators, including mobile broadband penetration and intellectual property laws, were used to rank 60 countries as of 2015, and to show how far they’ve progressed since 2008. [Click here to read the full report].

The study places India and China, where “digital economy has been given high priority” by policymakers, in the break out zone, Break Out segment that refers to countries that have relatively lower absolute levels of digital advancement, yet remain poised for growth and are attractive to investors by virtue of their potential. For example, the 8 November demonetization move nudged Indians towards digital payments, “albeit with mixed results”, said the study.

India in the digital landscape

India has been experiencing rapid strides of progress with an evolving payments landscape, catalyzed by the Government’s demonetization decision. The Government’s endeavour to boost the acceptance infrastructure coupled with a host of other economic reforms have further hastened the momentum for India’s journey towards a cashless society. Adoption of digital payments has also witnessed a massive growth with a shift in behaviour change as more people adopt digital payments in daily life. 

Speaking on India’s position in the report, Porush Singh, Country Corporate Officer, India and Division President, South Asia, Mastercard said, “It is heartening to see India’s strong market potential being recognized in a research as insightful and prestigious as this. With new players foraying into the market and an entire gamut of solutions for alternate payments, the India payment ecosystem is growing by each day.”

Businesses, governments and civil society are working to bring everyone online, while also ensuring the security of the digital infrastructure. The report provides a way to assess digital “trust” as well as the state and rate of digital evolution with examples from around the world, giving countries the opportunity to learn from each other to further their advancement.

“Adoption, the quality of digital infrastructure and institutions, and innovation collectively shape a country’s digital competitiveness, but governments also play a key role. The report also found that consumers’ trust in digital technologies correlates with digital competitiveness,”said Bhaskar Chakravorti, senior associate dean of international business & finance at The Fletcher School at Tufts University, and founding executive director of Fletcher’s Institute for Business in the Global Context.

According to their overall digital evolution scores, Norway, Sweden, Switzerland, Denmark, Finland, Singapore, South Korea, the United Kingdom, Hong Kong, and the United States make the top ten list of advanced digital economies, but given the current pace of innovation and change, being an advanced digital economy today doesn’t guarantee that status tomorrow. How open and supportive they are to innovation help determine a country’s future growth potential. 

Combining the pace and state of digital advancement, the research puts the countries into four distinct categories:

- Stand Out: Countries such as Singapore, the United Kingdom, New Zealand, the United Arab Emirates, Estonia, Hong Kong, Japan, and Israel demonstrate high levels of digital development while continuing to lead in innovation and new growth.- Stall Out: Many developed countries such as in Western Europe, the Nordics, Australia and South Korea have a history of strong growth, but their momentum is slowing. Without further innovation, they are at risk of falling behind.- Break Out: Though still at relatively lower absolute levels of digital advancement, these countries demonstrate the fastest momentum, are poised for growth and are attractive to investors. China, Kenya, Russia, India, Malaysia, Philippines, Indonesia, Brazil, Colombia, Chile and Mexico exhibit this breakout potential.- Watch Out: Countries such as South Africa, Peru, Egypt, Greece and Pakistan face significant challenges, constrained both by low levels of digital advancement and a slow pace of growth.

“We all know technology can do more to improve economies and make our lives better, but growth is only achievable if everyone has confidence in the developing ecosystem,” said Ajay Bhalla, president, global enterprise risk & security, Mastercard. “In our pursuit of a truly connected world, trust and security are critical to successful digital development.”

The Trust Factor

To date digital trust has proved difficult to understand, let alone measure, but it remains a keystone of the global digital economy. New to the 2017 report, the research team at The Fletcher School analyzed 42 of the 60 countries in the Index around four key dimensions — behavior, attitudes, environment, and experience — to understand the state of digital trust. Some of the findings include:

-  China, Switzerland, Singapore, and the Nordics score well on different metrics, but for vastly different reasons.

-  The Chinese consumer is an outlier when it comes to demonstrating patient user behavior in the face of friction, such as slow internet speeds.

- Western and Northern European states lead in digital trust experience and environment scores, which reflect investments in strong security, privacy, and accountability measures, and in minimizing friction.

- Overall the research shows that in countries where their momentum score was higher, consumers were more tolerant of friction in their daily digital interactions and transactions, suggesting that momentum may be a vital factor in understanding consumer behavior and trust.

Further, governments and businesses are considered the guarantors of trust, and are charged with facilitating trust among their citizens and consumers. The findings demonstrate that trust is critical to digital competitiveness, and that countries can only go so far without it. 

How Countries Can Win

The report stated some of the ways in which countries can win:

- Use Public Policy can be the key to the Success of the Digital Economy: This has implications ranging from Brexit negotiations to how India nudges its society towards a “less cash” future to the U.S.- China competition for economic dominance.

Identify What Drives Digital Momentum: Developed and developing economies ought to emphasize different ways to spur growth: innovation and institutions, respectively.

Jumpstart Small Country Growth by Involving Government: They can grow quickly as early adopters by assembling the right ecosystems.

Reinvent the Digital Stalwarts: The most digitally advanced countries can use their scale and existing connections in the world to reinvent themselves.

Play Digital Catch-Up by Closing the Mobile Internet Gap: The least digitally advanced countries must prioritize increasing internet access via mobile phones.

-Work Harder to Earn Users’ Trust: As nations become more digitally evolved and momentum slows, technology providers and policymakers may need to prioritize building trust to continue growth.