Digital Will Fuel Print Business In A Smarter Way

by Priyanka Pugaokar    Aug 09, 2016

In the era of digitization, enterprises across the verticals are rapidly embracing digital tools for information management. Whether it is managed print services (MPS) or managed document services (MDS), organizations are looking for cost effective solutions for document management. While companies are opting for digital document management, the significance of print has not gone down. In fact, enterprises are exploring a combination of both print and digital for effective data management. 

Internet and telecommunication technologies are giving a boost to the traditional printing industry. Digital technologies will not make print obsolete but would bring a lot of customization and creativity in the printing business. In a candid interaction with CXO Today, Balaji Rajagopalan, Executive Director, Technology, Channels & International Business, Xerox India, explains why digital revolution will not render the printing business obsolete and how the industry will evolve in a changing business scenario.