Digital India: Google Focusing On SMEs, Local Content
Search giant Google is engaged in various initiatives under the government’s ‘Digital India’ campaign. The company is reportedly focusing on key areas like bringing more Indian language content online and helping 20 million small and medium enterprises set up Internet presence by 2017. Google also launched a special program called ‘Internet Saathi’ to bring more women online, along with Tata Trusts.
Google is already working with MyGov.in, Department of IT, Ministry of Culture and many state governments for initiatives aimed at promoting adoption of Internet amongst women, promoting digital literacy and Internet safety. The tech giant is looking to bring 50 million women online.
The objective of the ‘Internet Saathi’ program is to empower rural women and their communities by enabling them to use Internet in their daily lives. The programme aims to provide basic training on the usage of Internet and its benefits by use of specially designed Internet cycle carts. These cycle carts will visit villages to provide access.
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