DigitasLBi And Oracle Launch New Alliance Model
DigitasLBi, a global marketing and technology agency, and Oracle have joined forces to launch DigitasLBi’s OSG (Oracle Solutions Group) – a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation.
OSG clients can benefit from having access to the expertise of DigitasLBi, Oracle and Spindrift, DigitasLBi’s implementation experts for Oracle technology, through a single team in one of the first collaborations of its kind between leaders in cloud technology and a digital creative consultancy. This unified approach can significantly simplify digital transformation and enable brands to create innovative, data-driven digital experiences for their customers.
“Today’s brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors,” said Alan Davies, Chief Strategy Officer, DigitasLBi. “OSG is launching to help clients overcome these challenges in a simpler way – by bringing together leaders in creative, digital technology and service delivery, in one team.”
Built on the Oracle Cloud, DigitasLBi’s OSG is an exceptional solution for clients who want to have a single view of their customers’ digital portrait across all channels and be able to act on it. DigitasLBi and Oracle will work together to design, develop and implement industry focused solutions that meet the changing needs of consumers.
“OSG enables customer centricity by joining up data, media and platform in a single agency. This is a progressive move away from the traditional CRM, Ad Tech and marketing technology delivery managed by many agencies working on different parts of the conversion funnel,” adds Ian Osborne, CEO and Co-Founder, Spindrift.
“Personalisation and a seamless customer experience across channels are the immediate priorities for our customers in Asia Pacific. This partnership aligns CRM with marketing and ad tech, making it easier for organisations to quickly bring personalised, integrated experiences to their customers,” said Brian Donn, Vice President, Customer Experience, Oracle APAC.
“Digital innovation is in DigitasLBi’s DNA,” stated Neil Sholay, Vice President of Oracle Digital in EMEA. “By creating a dedicated Oracle Cloud centre-of-excellence and working together, OSG and Oracle are shaping the next generation of digital experiences.”
OSG will be led by Spindrift’s CEO Ian Osborne and DigitasLBi’s Global Head of Alliances Trevor Smyth and is now operational in the UK, USA, Middle East and APAC, with delivery centres in Berlin, Boston, Chicago, London, Milan, New York City, Paris and Utrecht. Within APAC, the initial focus will be on Singapore, Australia and Hong Kong, with a vision to expand operations across the region.
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